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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in demand generation and marketing operations, with a strong focus on optimizing technology stacks and analyzing data to drive pipeline impact. Proficient in Salesforce, Pardot, and automation tools to enhance lead management and collaboration across teams.
Highest-signal resume keywords
Salesforce ExpertisePardot ExperienceDemand Generation StrategyData Analysis for GrowthAttribution Model Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationFunnel AnalysisAttribution ModelingData AutomationSegmentation ModelsLead QualificationPipeline Impact MeasurementCRM ManagementMarketing AutomationAI Tool Experimentation
Soft Skills
Stakeholder InfluenceCross-Functional CollaborationAnalytical Rigor
Tools & Technologies
SalesforcePardotClayLinkedIn Sales Navigator
Industry Keywords
Marketing OperationsRevenue OperationsDemand Generation TechnologyLead Handoff WorkflowsVendor Management
About the role
Key responsibilities & impact- Drive measurable pipeline impact across Marketing, SDR, and AE demand channels
- Own and optimize the demand generation technology stack
- Analyze funnel, segment, and channel data to identify growth opportunities
- Align Marketing, SDR, Sales, and Enablement teams around shared definitions, processes, and targets
- Design, test, and scale new pipeline-generation motions, tools, and plays
- Own Salesforce attribution models for marketing-sourced and influenced pipeline
- Support Pardot technical setup and Salesforce integration, including sync, field mapping, lead routing, and data flow
- Implement prospecting data and automation using Clay and LinkedIn Sales Navigator
- Manage vendor renewals and tool utilization
- Build segmentation, territory, and coverage models
- Produce prioritized recommendations and track business impact
- Maintain global lifecycle models and improve lead handoff and qualification workflows
- Partner with Enablement on demand-generation tool and process adoption
- Establish operating rhythms with channel owners
- Pilot and scale new demand motions, including AI-enabled tools
- Automate manual funnel processes to improve speed and data quality
- Report to the VP of Growth
Requirements
What you’ll need- Experience in Marketing or Revenue Operations
- Hands-on CRM expertise, preferably Salesforce
- Experience building attribution and funnel models
- Hands-on experience with Pardot or a similar marketing automation platform
- Experience with Clay or similar enrichment/GTM automation tools
- Experience experimenting with new tools and AI
- Analytical rigor focused on pipeline impact
- Ability to influence senior stakeholders and bridge regional differences
- Experience with Salesforce, Pardot, Clay, and LinkedIn Sales Navigator preferred through role responsibilities
Benefits
Comp & perks- AI-powered data and analytics company environment
- Remote work
- Global/multi-region working environment