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IT Product Lead, Digital Marketing, eCommerce
Corteva Agriscience. Define and execute the digital marketing technology strategy supporting commercial growth, customer engagement, demand generation, product marketing, and e-commerce across a global agriscience and crop protection business .
Tech Stack
Tools & technologiesAEMCloudERP
About the role
Key responsibilities & impact- Define and execute the digital marketing technology strategy supporting commercial growth, customer engagement, demand generation, product marketing, and e-commerce across a global agriscience and crop protection business
- Serve as the primary technology partner to Commercial-related business processes and Digital teams
- Own the product roadmap, delivery, operations, governance, and continuous evolution of digital marketing platforms including Adobe Experience Manager and SAP Commerce Cloud
- Serve as the primary IT product lead for digital capabilities, including AEM sites, assets, and integrations for CRM, Analytics, ERP, and legacy platforms
- Partner with Commercial functions and stakeholders and development teams to identify technology solutions that achieve effective customer experiences, marketing effectiveness, operational efficiency, content governance, data quality, and commercial outcomes
- Manage and prioritize digital product backlogs and enhancements on technology roadmaps with business stakeholders and development teams
- Propose, discuss, and gather business requirements, user stories, and acceptance criteria
- Lead sprint planning, backlog refinement, testing, and release activities
- Support development and delivery of digital marketing technology roadmaps by tracking risks, issues, and dependencies and ensuring solutions meet defined business outcomes
- Monitor platform adoption and business value realization
- Ensure solutions align with business objectives, including OKRs and KPIs, and enterprise technology standards defined by the development team
Requirements
What you’ll need- Bachelor’s degree in information technology, computer science or related business or technology disciplines is preferred; equivalent combination of education and relevant professional experience may be considered where appropriate
- Relevant Product Management, Agile or Adobe certifications, e.g. Certified Scrum Product Owner (CSPO), SAFe Product Owner, Agile Practitioner Certifications, AEM, SAP Commerce Cloud (Hybris), etc.
- Experience in agriscience, crop protection, biologicals, seed, precision agriculture, ag retail, distribution, or related commercial domains
- Knowledge of customer journeys, UX, and analytics
- 5–8 years’ demonstrable experience in a digital marketing, customer experience, or commercial technology solutions environment
- Demonstrable experience working directly with business stakeholders to define outcomes, priorities, products, KPIs, OKRs, feature roadmaps, and gather/prioritize requirements to deliver business outcomes
- Working experience supporting digital marketing technologies, particularly Adobe Experience Manager and SAP Commerce Cloud
- Understanding of commercial and marketing processes
- Demonstrable working knowledge of B2B digital experiences or customer portals
- Strong communication and stakeholder management skills
- Experience working in Agile environments
- Curiosity and willingness to learn the unique needs of the agriscience and crop protection industry
- Visa sponsorship is not available for this position
Benefits
Comp & perks- Numerous development opportunities offered to build your skills
- Health benefits for you and your family on your first day of employment
- Four weeks of paid time off and two weeks of well-being pay per year, plus paid holidays
- Excellent parental leave which includes a minimum of 16 weeks for mother and father
- Competitive retirement savings plan
- Tuition reimbursement program