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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Influencer Marketing and PR strategies, with a strong focus on campaign management, relationship building, and data analysis. Proficient in leveraging measurement tools to drive brand awareness and advocacy within the beauty industry.
Highest-signal resume keywords
Influencer MarketingCampaign ManagementRelationship BuildingData AnalysisProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Influencer SelectionNegotiationsContractingCampaign ExecutionPerformance MonitoringReportingProduct PlacementEditorial OpportunitiesSocial Media TrendsBeauty Industry Knowledge
Soft Skills
Strong CommunicationStakeholder ManagementOrganizational SkillsProactive AttitudeSolutions-Oriented
Tools & Technologies
Influencer Tracking ToolsMeasurement PlatformsReporting Tools
Industry Keywords
Beauty IndustryCosmeticsMakeupNailsEarned Media ValuePR StrategiesInfluencer CampaignsVIP GiftingSeeding ProgrammesConsumer Trends
About the role
Key responsibilities & impact- Drive brand awareness, advocacy and Earned Media Value across the UK market
- Support development and execution of integrated PR and influencer strategies for Max Factor and Sally Hansen
- Build and nurture relationships with influencers, talent managers, influencer agencies and media contacts
- Execute earned and paid influencer campaigns, including influencer selection, briefing, outreach, negotiations and contracting
- Identify and secure product placement and editorial opportunities
- Support VIP gifting, product send-outs and large-scale seeding programmes
- Contribute to local PR and Influencer Marketing strategies
- Partner with external influencer marketing, PR and event agencies on campaigns and activations
- Support seasonal campaigns, product launches and commercial moments
- Coordinate campaign logistics and monitor content, performance and activation results
- Manage influencer and media databases
- Use measurement and tracking platforms to monitor EMV, brand visibility and competitive performance
- Analyse campaign results and provide reporting and actionable insights
- Monitor competitor activations and industry best practices
- Support purchase orders, contracts, agency coordination and influencer management
- Respond to media, influencer and talent management enquiries
- Collaborate with the PR & Influencer Marketing Manager and wider Consumer Beauty team
- Provide guidance and mentoring support to junior team members when required
Requirements
What you’ll need- 1.5 to 3 years of experience within Influencer Marketing, PR or Communications
- Previous beauty industry experience preferred, ideally within makeup, cosmetics, nails or colour cosmetics
- Strong understanding of influencer marketing, social media trends and the UK beauty landscape
- Experience supporting paid influencer partnerships, negotiations and campaign management
- Ability to confidently manage relationships with influencers, talent managers, agencies and media contacts
- Excellent organizational and project management skills, with the ability to handle multiple priorities simultaneously
- Data-driven mindset with experience using influencer tracking, reporting or measurement tools
- Strong communication and stakeholder management skills
- Proactive, energetic and solutions-oriented attitude
- Comfortable taking ownership, working autonomously and adapting to changing priorities
- Passion for beauty, culture and emerging consumer trends
Benefits
Comp & perks- Coty’s omni-working policy provides flexibility and supports a healthy balance between collaboration and remote working
- Strong development opportunities within brand communications, influencer strategy and campaign management
- Exposure to PR and Influencer Marketing
- Opportunity to work on iconic beauty brands
- Collaborative and inclusive workplace
- Diversity, Equity & Inclusion commitment