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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in media strategy and activation across various platforms, with a strong focus on optimizing performance against business objectives. Proven ability to build relationships with key digital players and collaborate effectively across cross-functional teams.
Highest-signal resume keywords
Media Strategy DevelopmentDigital Media ActivationBudget ManagementKPI OptimizationCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media StrategyDigital MediaBudget ManagementKPI AnalysisStrategic PlanningProblem AnalysisData AgilityWorkflow StructuringTime ManagementAnalytical Skills
Soft Skills
Interpersonal SkillsNegotiation SkillsCommunication SkillsCreativityLeadership
Tools & Technologies
Microsoft SuitePowerPointExcelGoogle AdsFacebook ManagerMedia Syndicated Services
Industry Keywords
Global Media StrategyDigital LandscapeEcommerceFashion HousesMatrix Organization
About the role
Key responsibilities & impact- Support the development and implementation of Coty’s Global Media strategy with the agency across all platforms and designated brands
- Build and maintain relationships across media sectors and key digital players
- Support Global Marketing teams in scaling worldwide investments for strategic planning and challenge market discrepancies where relevant
- Deliver against business goals and objectives while ensuring the best possible ROI
- Communicate and evaluate progress against key metrics and optimize performance
- Work with the agency to understand the competitive marketplace and key takeaways from PCAs
- Collaborate with Brand Marketing teams to ensure Media contributes to brand growth
- Seek first-to-market innovation across digital partners
- Collaborate with Marketing, Digital, PR/Influencer, Ecommerce, and Consumer Market Insights teams
- Develop and deliver ongoing media presentations for brands and leadership teams, including reporting and education for Fashion Houses
- Maintain relationships and collaboration with the Media Agency of Record
- Collaborate with Influencer and Digital Marketing teams on content partnership deals
- Coordinate campaigns across multiple offline and online platforms
- Ensure compliance of local strategies
- Serve as a day-to-day contact for Fashion Houses and internal Global Marketing teams
Requirements
What you’ll need- 8+ years in media with an agency background and significant time spent in media strategy across TV, Digital, OOH, and Print
- Experience managing media budgets across multiple brands/sub-brands, client or agency side
- Strong knowledge of the digital media landscape and current/emerging platforms and technologies
- Substantial experience with digital media strategy and activation to build synergies with Ecom and Eretail teams
- Global and beauty experience appreciated
- Strong interpersonal, negotiation and communication skills, with the ability to present to leadership
- Track record of supporting and executing Global Media strategies aligned with business objectives
- Strong understanding of KPIs to optimize media performance
- Experience coordinating across cross-functional teams
- Demonstrated out-of-the-box thinking in approaching new and innovative ways of executing
- Experience in a dynamic, matrix organization
- Experience building strong partnerships with key digital players
- Active learner willing to experiment and be open-minded to new ideas and technology
- Experience developing and delivering presentations to various audience levels within an organization
- Strategic planning, facilitation, problem analysis, and decision-making skills
- Data agility
- Workflow structuring, time management, monitoring, account administration, multitasking, analytical, quantitative, organizational, detail-oriented, and hands-on skills
- Creativity, innovation, originality, and intuition
- Leadership, communication, objectivity, integrity, dependability, initiative, tenacity, autonomy, collaboration, confidence with humility, energy, passion, business savvy, flexibility, and sensitivity
- Proficiency with Microsoft Suite, PowerPoint, Excel, Google Ads, Facebook Manager, and Media Syndicated Services (MRI/TGI)
Benefits
Comp & perks- Equal opportunities employer
- Open, inclusive and diverse workplace
- Opportunity to work with iconic beauty brands and global teams