Media Relations Specialist

COUNTRY Financial®

. Protect and enhance COUNTRY Financial’s reputation through content strategy and external communication efforts .

Posted 9/15/2026full-timeBloomington • Illinois • United StatesMid-LevelSenior💰 $64,800 - $89,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in external communications and public relations strategies, with a strong focus on content creation and media relations. Proven ability to collaborate with executive leaders and cross-functional teams while managing reputation in regulated environments.

Highest-signal resume keywords

External Communications StrategyMedia Relations ExpertiseContent Creation and EditingStorytelling SkillsExperience in Regulated Environments

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyPodcast ProductionSocial Media Content CreationWriting and EditingMessaging Development

Soft Skills

CollaborationTraining and DevelopmentAnalytical Skills

Industry Keywords

Public RelationsCorporate CommunicationsReputation ManagementInsuranceFinancial Services

About the role

Key responsibilities & impact

Protect and enhance COUNTRY Financial’s reputation through content strategy and external communication efforts
Develop content plans, messages, and delivery strategies aligned with corporate objectives and values
Create, produce, and edit podcasts and social media content
Serve as spokesperson with newspaper, magazine, radio, television, trade press, and social media
Train leadership and company spokespeople to deliver external communications
Monitor reputational threats and recommend reputation-management strategies
Analyze, recommend, develop, and implement news media strategies
Support corporate project teams as a Public Affairs and Media Relations representative

Requirements

What you’ll need

Typically requires 4+ years of relevant experience or a combination of related experience, education and training
Proven experience leading external communications or public relations strategies
Strong media relations and messaging expertise
Ability to partner with executive leaders and cross-functional teams
Excellent writing, editing, and storytelling skills
Experience creating, producing, and editing content across podcasts, social media, traditional media, and other digital channels
Experience in regulated, corporate, or service-driven environments
Insurance or financial services experience preferred

Benefits

Comp & perks

Short-Term Incentive plan
Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
401(k) with company match
Opportunities to learn and grow throughout your career
Opportunity to explore other areas of the business