Sales Development Representative

Coup

. Build and implement outbound sequences, playbooks, and templates for cold email, LinkedIn, and cold calling .

Posted 10/9/2026full-timeBerlin • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B sales with a focus on lead qualification, outbound sales strategies, and pipeline management. Proficient in maintaining CRM systems and developing commercial closing skills while effectively communicating in both German and English.

Highest-signal resume keywords

B2B Sales ExperienceLead QualificationOutbound Sales ActivitiesPipedrive CRM ManagementNative-Level German Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead QualificationOutbound SalesCold EmailCold CallingLinkedIn OutreachSales Pipeline ManagementCommercial Closing Skills

Soft Skills

Proactive ApproachStructured Working StyleRelationship Building

Tools & Technologies

Pipedrive CRM

Industry Keywords

B2B SalesSDRAccount ExecutiveSales ProcessesNetworking Events

About the role

Key responsibilities & impact

Build and implement outbound sequences, playbooks, and templates for cold email, LinkedIn, and cold calling
Independently create lead lists and take full ownership of the sales pipeline
Qualify leads and conduct initial sales calls
Gradually take ownership of sales calls through to closing
Develop from SDR to Account Executive
Collaborate with the R&D Consulting Team and the CRO on offer follow-up, handling commercial objections, and coordinating contract closings
Represent the company at trade shows, partner events, masterclasses, and networking events
Build new contacts and maintain existing relationships
Maintain the Pipedrive CRM system and improve sales processes
Report directly to CRO Theresa

Requirements

What you’ll need

Initial experience in B2B sales, for example as an SDR, in inside sales, or in a comparable role
Experience with lead qualification
Experience conducting outbound activities or the willingness to quickly and independently learn cold email, LinkedIn, and cold calling
Hunter mentality and a proactive approach to acquiring new customers
Ambition to grow from SDR to Account Executive
Willingness to develop commercial closing skills
Structured and independent working style
Native-level German proficiency (C2)
Fluent business English (C1)
Regularly based in Berlin
Willingness to work from the office 2–3 days per week
Willingness to travel within Germany

Benefits

Comp & perks

Dynamic environment and the opportunity to actively shape Coup’s development
Responsibility and ownership, with the opportunity to make a significant impact in a small team
Room for creativity and initiative
Personal and professional development opportunities
Close collaboration and mentoring from the CRO
Modern equipment and sales stack (MacBook, Dealfront, Lemlist, Sales Navigator)
Flexible working hours
Remote work or the option to work from the Berlin office
Job ticket subsidy
30 days of paid vacation