Head of Growth, Marketing

Coupa Software

. Lead Coupa’s growth strategy and elevate the marketing team .

Posted 10/9/2026full-timeRemote • United StatesLead💰 $208,000 - $290,667 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Growth Marketing and Demand Generation within B2B SaaS, with a focus on data-driven strategies, customer journey optimization, and team leadership. Proficient in leveraging CRM and product analytics tools to enhance marketing effectiveness and drive customer engagement.

Highest-signal resume keywords

Growth Marketing LeadershipB2B SaaS ExperienceCRM/Automation Tools ProficiencyAttribution Model KnowledgeProduct Analytics Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingDemand GenerationCustomer Journey OptimizationA/B TestingAttribution ModelsData-Driven StrategyFunnel OptimizationLifecycle CommunicationsHypothesis-Driven FrameworksPerformance Tracking

Soft Skills

Empathetic LeadershipCoachingTeam DevelopmentExecution Focus

Tools & Technologies

HubSpotSalesforcePendo

Industry Keywords

B2B SaaSProduct-Led GrowthSales-Led GrowthMarketing-Led GrowthCustomer Acquisition CostCustomer Lifetime Value

About the role

Key responsibilities & impact

Lead Coupa’s growth strategy and elevate the marketing team
Own the end-to-end customer journey from acquisition through activation, conversion, and long-term retention
Build and execute a systematic framework to identify, test, and unblock high-leverage funnel friction points
Bridge Product-Led Growth, Marketing-Led Growth, and Sales-Led Growth through behavior-triggered nurture programs, in-app nudges, dynamic CTAs, and automated lifecycle communications
Run continuous A/B testing across pricing pages, trial onboarding sequences, self-serve flows, and multi-channel touchpoints
Partner with Sales and Product teams to establish inside-sales/SDR playbooks for assisted trial onboarding
Lead, mentor, and develop a team of marketers
Establish campaign planning models, test-and-learn baselines, and performance tracking
Establish attribution models measuring CAC, Customer Lifetime Value, trial activation rates, and multi-touch pipeline conversion
Optimize the marketing CRM and in-product analytics to build automated journeys based on user behavior and ICP criteria
Report directly to the Head of Revenue for Supplier Network

Requirements

What you’ll need

10+ years of progressive leadership in Growth Marketing, Demand Generation, or Product Growth within B2B SaaS
Proven success taking a business from legacy/baseline marketing motions to a modern, data-driven growth engine
Strong empathetic leadership with proven ability to guide, coach, and level-up execution-focused marketers
Experience balancing Product-Led Growth mechanics with sales-assisted touchpoints
Deep knowledge of CRM/automation tools such as HubSpot and Salesforce
Experience with product analytics tools such as Pendo
Knowledge of attribution models
Comfortable using hypothesis-driven frameworks to test rapidly, fail fast, and scale successful strategies

Benefits

Comp & perks

Two designated company-wide paid wellness days off each year
Paid day off on your birthday or another day of your choice within your birthday month
40 hours of paid volunteer time off annually
Free, confidential, 24/7/365 Employee Assistance Program counseling and resources
Business travel protection through Zurich Travel Assist, including medical, safety, pre-trip planning, and emergency support
Monetary referral bonuses for successful referrals
Location-specific comprehensive medical and dental insurance
Location-specific retirement/pension plans
Location-specific life or accident protection