Product Marketing Manager – Legal Intake & Orchestration

Coupa Software

. Drive positioning, go-to-market strategy, and market adoption for Coupa’s Legal Intake & Orchestration offering powered by Tonkean .

Posted 10/22/2026full-timeRemote • Connecticut • United StatesMid-LevelSenior💰 $104,000 - $145,333 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B product marketing within the legal technology sector, focusing on positioning, messaging, and sales enablement. Capable of translating complex technology into clear business value while effectively collaborating across teams.

Highest-signal resume keywords

B2B Product Marketing ExperienceLegal Technology ExpertiseStrong Presentation SkillsSales Enablement Materials CreationWebinar Planning and Hosting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Marketing FundamentalsCompetitive IntelligencePersona DevelopmentSoftware Demo CreationMessaging Development

Soft Skills

Strong Writing SkillsAttention to DetailStorytelling SkillsSelf-DirectedExecution-Oriented

Tools & Technologies

Sales Enablement ToolsWebinar PlatformsPresentation SoftwareMarketing Automation Tools

Industry Keywords

Legal OperationsEnterprise SaaSLegal Technology EcosystemCorporate Legal Department Technology

About the role

Key responsibilities & impact

Drive positioning, go-to-market strategy, and market adoption for Coupa’s Legal Intake & Orchestration offering powered by Tonkean
Own and evolve positioning, messaging, and value propositions
Translate AI, agentic orchestration, workflow automation, integrations, intake, and legal operations capabilities into customer value
Develop persona-specific messaging for legal operations, General Counsel, legal technology, procurement, IT, and other stakeholders
Track legal technology trends, customer pain points, competitive alternatives, and analyst perspectives
Partner with Product Management on roadmap messaging, launches, and market narratives
Create product marketing and sales enablement materials, including presentations, sales decks, one-pagers, battlecards, website content, campaign content, launch materials, and use-case content
Equip Sales, Customer Success, Solutions Consulting, and partner teams with messaging, tools, and training
Develop storytelling for legal intake, matter management, contract processes, self-service, legal service delivery, AI agents, and workflow orchestration
Develop and deliver product demos
Create demo environments, scripts, and narratives with Product and Solutions teams
Plan and host webinars, virtual events, product launches, customer discussions, and educational sessions
Support analyst relationships, briefings, inquiries, reports, awards, and market assessments
Support go-to-market activities and joint assets with ecosystem partners
Engage customers, prospects, Sales, and Customer Success to identify market needs and use cases
Gather competitive intelligence, customer proof points, and market feedback for Product and go-to-market planning

Requirements

What you’ll need

4–7 years of B2B product marketing or closely related experience, ideally in enterprise SaaS
Direct experience working in legal technology is required
Understanding of the legal technology ecosystem, legal operations teams, and corporate legal department technology needs
Strong product marketing fundamentals, including positioning, messaging, persona development, competitive intelligence, launches, and sales enablement
Demonstrated ability to personally create polished product marketing and sales materials
Experience with industry analysts, including analyst briefings and inquiries
Experience with technology, consulting, implementation, or channel partners
Strong presentation and storytelling skills
Experience creating and delivering software demos, or technical aptitude and curiosity to learn quickly
Experience planning and hosting webinars, virtual events, product sessions, or similar external programs
Ability to translate sophisticated technology into simple, compelling business value
Strong writing skills and exceptional attention to detail
Ability to work cross-functionally with Product, Sales, Solutions, Customer Success, Marketing, and Partnerships
Self-directed and highly execution-oriented

Benefits

Comp & perks

Two company-wide paid wellness days off each year
Paid day off on your birthday or another day within your birthday month
40 hours of paid volunteer time off annually
Free, confidential, 24/7/365 Employee Assistance Program
Business travel medical, safety, pre-trip planning, and emergency support
Monetary referral bonuses for successful employee referrals
Location-specific comprehensive medical/dental insurance
Retirement/pension plans
Life or accident protection