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Revenue Systems Director, Revenue Operations
Coupa Software. Define go-to-market process design for prospecting, outbound motions, opportunity progression, forecasting, pipeline hygiene, and partner/advisory engagement .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Revenue Operations and go-to-market strategy, with a strong focus on process design, data quality, and stakeholder management. Proficient in leveraging technology and analytics to drive adoption and improve forecasting accuracy in sales environments.
Highest-signal resume keywords
Revenue Operations ExperienceGo-To-Market Strategy DesignAdvanced Salesforce KnowledgeForecasting and Pipeline ManagementAI and Automation Implementation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Process DesignData Quality ManagementAnalytical CapabilityCRM KnowledgeSales Enablement Program DesignMulti-Platform Technology ArchitectureData ArchitectureConversational IntelligenceForecasting PlatformsIntegration Design
Soft Skills
Influencing StakeholdersChange ManagementCommunication SkillsCollaborationProblem-Solving
Tools & Technologies
SalesforceCRM PlatformsSales Engagement ToolsForecasting PlatformsConversational Intelligence Tools
Industry Keywords
Revenue OperationsSales OperationsGo-To-Market ProcessesEnterprise ApplicationsData Reconciliation
About the role
Key responsibilities & impact- Define go-to-market process design for prospecting, outbound motions, opportunity progression, forecasting, pipeline hygiene, and partner/advisory engagement
- Define platform standards of use, activity capture requirements, stage criteria, data expectations, and inspection routines
- Translate field requirements into documented process and solution requirements and prioritize them with Platform and Architecture leadership
- Own process-driven data quality and remediate field-behavior defects
- Serve as the primary Revenue Operations interface to Sales, Marketing, Partners, Advisory Services, and Sales Enablement
- Capture and prioritize field requirements, friction, and feedback across segments, regions, and routes to market
- Represent field impact in territory, quota, capacity, and segmentation planning
- Lead rollout of system and process changes, including impact assessment, communications, phasing, and readiness
- Drive capability adoption, inspection routines, compliance reporting, and remediation plans
- Manage stakeholder alignment and resistance during change
- Design systems enablement programs, curricula, certification criteria, and reinforcement approaches
- Partner with Sales Enablement on delivery, onboarding, scheduling, and learning-outcome measurement
- Maintain field-facing process documentation, standards, release communications, and reference materials
- Own forecasting and pipeline inspection processes and improve forecast accuracy with Sales, Finance, and Platform Architecture
- Define deal inspection and pipeline review routines using conversational intelligence and pipeline inspection platforms
- Identify and prioritize AI and automation use cases
- Lead AI capability pilots, workflow redesign, and adoption and outcome measurement
Requirements
What you’ll need- Bachelor's degree, or equivalent practical experience
- Ten or more years of experience in Revenue Operations, Sales Operations, Sales Enablement or go-to-market strategy and operations, including significant field-facing responsibility
- Experience designing and rolling out technology-supported go-to-market processes at scale across multiple segments or regions
- Experience owning adoption outcomes for system or process change, including measuring and remediating adoption shortfalls
- Working knowledge of CRM, sales engagement, prospecting and contact data, conversational intelligence, and forecasting platforms
- Experience designing enablement or training programs for a sales organization
- Ability to influence senior go-to-market stakeholders without direct authority and uphold process standards
- Analytical capability, including defining adoption and process measures, sourcing data, and evaluating change outcomes
- Experience with forecasting and pipeline management in an enterprise sales environment
- Bachelor's degree in a technical discipline, or equivalent practical experience
- Ten or more years of experience in go-to-market systems, Revenue Operations, Sales Systems or enterprise applications, including significant technical or architectural experience
- Experience architecting and delivering a multi-platform revenue or go-to-market technology stack
- Advanced Salesforce knowledge, including data model and object architecture, automation, permissions, release management, and platform customization constraints
- Experience designing and operating integrations across go-to-market platforms, including error handling, monitoring, and data reconciliation
- Experience owning data architecture and data quality in customer or revenue data environments
- Experience implementing AI or automation in a go-to-market context, including governance and measurement
- Experience partnering with Information Technology and Information Security functions in enterprise change and architecture processes
- Experience leading platform evaluation, selection, and consolidation with documented business cases
Benefits
Comp & perks- Two company-wide paid wellness days off each year
- Paid birthday day off
- 40 hours of paid volunteer time off annually
- Free, confidential, 24/7/365 Employee Assistance Program
- Business travel medical, safety, pre-trip planning, and emergency support
- Monetary referral bonuses
- Location-specific medical and dental insurance
- Location-specific retirement/pension plans
- Location-specific life or accident protection