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Digital Marketing Manager
Coury Hospitality. Provide support to Coury’s digital marketing team through reporting, paid media management, website strategy, and digital strategy for core brand hotels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing strategies, including SEO, paid media management, and website optimization, while effectively collaborating with internal teams and external agencies to drive campaign performance and ROI.
Highest-signal resume keywords
Digital Marketing ExperienceGoogle Ads ProficiencySEO Strategy DevelopmentData Reporting and AnalysisPaid Media Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOPaid Media ManagementWebsite StrategyKeyword ResearchData ReportingCampaign Performance MonitoringBudget ManagementImage Best PracticesEmail Marketing Best PracticesGeo-Fencing Advertising
Soft Skills
Attention to DetailOrganizational SkillsCommunication SkillsMulti-Property ManagementProblem-Solving
Tools & Technologies
Google AdsGA4Looker StudioKeyword Research ToolsAI-Powered Marketing Tools
Certifications & Qualifications
Google Ads Certification
Industry Keywords
Hospitality MarketingMarriott Brand SystemsHilton Brand SystemsDigital StrategyPerformance Reporting
About the role
Key responsibilities & impact- Provide support to Coury’s digital marketing team through reporting, paid media management, website strategy, and digital strategy for core brand hotels
- Serve as the main support and strategic lead for digital marketing across Coury’s core brand hotels
- Partner with external agencies to monitor campaign performance, budget pacing, and ROI
- Load, manage, and reconcile digital media funds for properties
- Monitor KPIs including CPC, ROAS, share, and conversions, and optimize opportunities
- Liaise between property marketing managers, property leaders, and Marriott/Hilton brand systems
- Provide brand.com edit suggestions and reporting while ensuring accurate, optimized, brand-compliant content
- Guide image best practices and manage image uploads across branded property websites
- Assist with transactional email marketing best practices, including template setup, deliverability, and engagement
- Troubleshoot property-level issues and escalate platform-level concerns
- Support SEO, Answer Engine Optimization, and Generative Engine Optimization strategies
- Assist with launching and maintaining geo-fencing advertising and LinkedIn advertising campaigns
- Assist with paid social advertising campaigns and recommend optimizations
- Maintain data entry across marketing platforms, tracking sheets, and reporting tools
- Prepare recurring performance reports for internal stakeholders and property teams
- Support the Senior Director, Digital Marketing with leadership and asset manager presentations
- Ensure data accuracy across GA4, Looker Studio, and related reporting dashboards
- Audit property-level Google Ads accounts and conduct keyword research
- Recommend edits to keywords, ad copy, and targeting
- Ensure paid search activity complies with franchise and Coury brand standards
Requirements
What you’ll need- Minimum of 4 years’ experience in digital marketing, including SEO, website strategy, and social media marketing; hospitality experience preferred
- Working knowledge of Google Ads, keyword research tools, and paid media fundamentals
- Familiarity with Marriott and/or Hilton branded website platforms a plus
- Working knowledge of AI-powered marketing tools, LLMs and emerging digital search trends, with an understanding of their application to content optimization, digital visibility and marketing efficiency
- Proficiency in Microsoft Excel and data reporting/formatting; familiarity with GA4 and Looker Studio a plus
- No certifications required; Google Ads or related digital marketing certifications a plus
- Strong attention to detail, organizational, and communication skills
- Ability to manage multiple properties and competing priorities simultaneously in a remote environment
- Remain in stationary position for 4 hours or more at a time
- Satisfactorily communicate with external vendors, guests, management, and co-workers to their understanding
Benefits
Comp & perks- Remote office setting
- Equal opportunity employer