FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand messaging and localized marketing strategy, particularly within the hospitality sector in Bali. Proven ability to lead KOL campaigns, execute offline activations, and adapt global brand standards to resonate with local markets.
Highest-signal resume keywords
Brand Strategy LeadershipKOL Campaign ManagementLocalized Marketing ExecutionBali Market ExpertiseAnalytics Tools Familiarity
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand PositioningMarketing StrategyContent DevelopmentProject ManagementCampaign Execution
Soft Skills
Strategic ThinkingStrong Project OwnershipInitiative-DrivenHospitality Mindset
Tools & Technologies
Meta InsightsTikTok AnalyticsGoogle Analytics
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
HospitalityReal EstateTech/StartupLifestyleExpat Community
About the role
Key responsibilities & impact- Set Cove's brand messaging and positioning in Bali
- Lead the localized marketing strategy for Cove's hospitality-led stays targeting the mid-to-upper segment, expats, and international guests
- Translate APAC/global brand direction into a distinct Bali voice in collaboration with HQ Marketing and Regional Online Marketing teams
- Build and steer Bali social channels and develop locally resonant content plans
- Set the creative direction for Bali photo and video shoots
- Shape the influencer/KOL strategy to drive brand awareness and quality lead generation
- Strategize and execute offline activations, including strategic brand partnerships, community collaborations, agent partnership programs, and local event collaborations
- Drive extended marketing programs such as Coveuphoria, Bali Media Gathering, and Bali market research initiatives
- Safeguard Cove's service and brand standards across every Bali touchpoint
Requirements
What you’ll need- Bachelor's degree from a reputable university
- Minimum 4 years' experience, including at least 1 year leading marketing or brand strategy
- Hospitality, real estate, tech/startup, or lifestyle background preferred
- Deep understanding of the Bali market, including culture, community networks, media landscape, consumer behavior, and the expat and international long-stay community
- Proven track record building brand positioning and messaging and adapting regional or global brand standards into a localized strategy
- Demonstrated experience running KOL campaigns and offline activations with measurable awareness or lead outcomes
- Strategic thinking, strong project ownership, and ability to prioritize in a fast-paced environment
- Familiarity with analytics tools such as Meta Insights, TikTok Analytics, Google Analytics, or similar
- Highly independent and initiative-driven
- Hospitality/service mindset
- Native-level Bahasa Indonesia
- Fluent English
- Ability to work in a self-directed, hybrid role based full-time in Bali
Benefits
Comp & perks- Full-time employment with 3 months probation