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Paid Media Buyer, Creative Strategist
crackerJCK. Launch, manage, and scale Meta campaigns, then help expand into Google .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and scaling paid media campaigns across Meta and Google platforms, with a strong focus on compliance within health and wellness advertising. Proficient in using performance data to optimize ad strategies and ensure adherence to regulatory guidelines.
Highest-signal resume keywords
Meta Ads ExperienceGoogle Ads ExperiencePaid Media ExperienceCompliance KnowledgeAI Tools Utilization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementPerformance TrackingAd Concept DevelopmentData AnalysisAccount Structuring
Soft Skills
Clear CommunicationAdaptabilityTeam Collaboration
Tools & Technologies
Meta Ads ManagerGoogle AdsAI Tools
Certifications & Qualifications
LegitScript Certification
Industry Keywords
Health and WellnessPeptide BrandDTC AdvertisingECommerceFDA GuidelinesFTC Guidelines
About the role
Key responsibilities & impact- Launch, manage, and scale Meta campaigns, then help expand into Google
- Structure accounts and tests to learn quickly and spend wisely
- Track performance and turn results into clear next steps
- Monitor policy updates, prevent disapprovals, and handle reviews and appeals when needed
- Develop ad concepts and angles that perform while staying within platform and FDA/FTC guidelines
- Generate hook ideas and test them
- Use performance data to decide which concepts to scale, change, or stop
- Share learnings with the team so creative production stays focused on what works
- Build paid acquisition from the ground up for a US peptide health and wellness brand
- Work with AI tools as part of daily workflows
Requirements
What you’ll need- 2+ years of paid media experience
- Hands-on experience running paid ads for a peptide brand
- Strong Meta Ads experience with DTC or eCommerce brands
- Clear understanding of Meta’s and Google’s health and pharmaceutical ad policies
- Experience with other regulated health categories, such as telehealth, supplements, GLP-1, or TRT (nice to have)
- Familiarity with LegitScript certification and how it affects ad approvals (nice to have)
- Experience recovering or protecting ad accounts in a restricted category (nice to have)
- Google Ads experience in healthcare (nice to have)
- Care about compliance as much as performance
- Stay current on policy changes without being reminded
- Explain thinking clearly and in plain language
- Use AI tools daily and keep learning new ones
- Comfortable working async and available during US business hours