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Head of Customer Marketing – CRM
Craft Gin Club. Serve as the loyalty champion and improve customer user journeys during onboarding and after sign-up .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in customer marketing strategy development, campaign management, and performance monitoring, with a strong focus on driving subscriber retention and monetization. Proven ability to lead and mentor teams while collaborating across various departments to enhance customer user journeys.
Highest-signal resume keywords
Customer Marketing Strategy DevelopmentCampaign ManagementPerformance MonitoringTeam LeadershipProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisKPI TrackingEmail MarketingSMS MarketingCross-SellingUp-SellingPerformance BenchmarkingCustomer Journey ManagementCommercial Performance ImprovementRoadmap Development
Soft Skills
Problem SolvingCollaborationCoachingMentoringStakeholder Management
Industry Keywords
Subscriber RetentionCustomer User JourneyMarketing CampaignsProject CoordinationCommercial Strategy
About the role
Key responsibilities & impact- Serve as the loyalty champion and improve customer user journeys during onboarding and after sign-up
- Drive subscriber retention and commercial performance
- Increase monetisation through cross-sell, re-sell, and up-sell
- Review existing data systems and benchmark current performance
- Develop and implement a clear customer marketing strategy and roadmap
- Align colleagues and sister teams through project management and production planning
- Produce and launch customer marketing activity hands-on
- Own proactive and reactive campaigns and manage customer journeys
- Monitor email and SMS performance and track KPIs
- Lead, coach, and mentor the Customer Marketing team
- Collaborate with Acquisition, Brand, Website, Commerce, Tech, Customer Service, and Product teams
- Report to the CSMO and provide leadership within the Sales & Marketing department
Requirements
What you’ll need- Willingness to work as a player-manager and contribute from an implementation perspective
- Ability to dig into data, solve problems, and identify opportunities
- Experience or aptitude for developing and leading a small team
- Ability to shape initiatives from scratch
- Ability to manage uncertainty and complexity and deliver solutions
- Commitment to excellent work and measuring results
- Audit current data systems and benchmark performance
- Identify strategic direction and create an actionable roadmap
- Coordinate colleagues and sister teams through project management and production planning
- Manage campaigns and customer journeys across customer types
- Monitor performance and track KPIs across email and SMS
- Lead, direct, coach, and mentor the Customer Marketing team
- Manage stakeholders and collaborate across the business
Benefits
Comp & perks- Hybrid working – 1 or 2 days in our London Bridge office, the rest remote
- Flexible working hours
- 25 days holiday rising with length of service
- Regular product tastings
- A free monthly box and generous staff discount on our online store
- Opportunity to take part in regular product tastings and attend industry events
- Real career progression opportunities, with the chance to grow as we do
- Dynamic working environment
- Regular social events