Sales Representative - Blueprint Spirits

Craft Massachusetts

. Manage and grow sales within an assigned territory of on-premise and off-premise retail accounts .

Posted 11/11/2026full-timeSpringfield • Massachusetts • United StatesJuniorMid-Level💰 $50,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong sales acumen in the beverage industry, with a focus on building customer relationships and achieving sales goals. Proficient in market analysis and promotional strategies to enhance product visibility and drive revenue growth.

Highest-signal resume keywords

Sales Experience In Beverage IndustryCustomer Relationship ManagementMarket Analysis And InsightsPromotional Program ImplementationExcellent Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ManagementProduct KnowledgeAccount ManagementMarket Trend AnalysisPromotional Strategy Implementation

Soft Skills

Relationship BuildingNegotiation SkillsGoal-OrientedSelf-MotivatedOrganizational Skills

Tools & Technologies

Microsoft OfficeCRM Systems

Certifications & Qualifications

Valid Driver's License

Industry Keywords

On-Premise ChannelAlcohol DistributionBeverage Industry TrendsCraft Beer KnowledgeRetail Promotions

About the role

Key responsibilities & impact

Manage and grow sales within an assigned territory of on-premise and off-premise retail accounts
Build and strengthen long-term customer relationships through regular visits, product knowledge, and responsive service
Identify and secure new on-premise and off-premise accounts
Present and promote the beverage portfolio to drive placements and increase menu features or tap handles
Implement promotional programs, displays, and marketing initiatives
Meet and exceed sales goals, distribution targets, and performance metrics
Provide route relief when a general sales representative is on vacation
Manage an average of two accounts/stops per day, meet delivery trucks, and help pack out orders
Ensure product rotation, visibility, compliance, pricing programs, incentives, and retail promotions
Build displays and implement shelf schematics and promotional materials
Support events, tastings, and sponsorships
Partner with marketing and brand teams on promotional initiatives
Collaborate with operations, delivery, and merchandising teams
Monitor competitor activity, pricing, and beverage market trends
Provide market feedback and insights to management

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, or related field preferred, or equivalent experience
2+ years of sales experience in beverage, alcohol distribution, or hospitality industry preferred
Strong knowledge of the on-premise channel and local market dynamics
Excellent communication, presentation, negotiation, and relationship-building skills
Ability to work flexible hours, including evenings, weekends, and occasional events
Valid driver’s license and reliable transportation
Proficiency with Microsoft Office and CRM systems is a plus
Customer-focused, self-motivated, goal-oriented, and organized
Knowledge of craft beer/spirits and beverage industry trends preferred
Ability to lift up to 55 lbs
Ability to stoop, bend, reach, and twist
Comfortable with frequent travel within the assigned territory
Willingness to travel daily by car throughout the assigned territory

Benefits

Comp & perks

Monthly commission up to $1,000 and quarterly commission up to $2,000
Over and above incentives
Cell phone subsidy of $65/month
Mileage reimbursement of $0.72/mile
Hybrid / flex work arrangement