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CrazyLabs

Publishing Manager – Market, Concepts

CrazyLabs

. Research mobile game trends, genres, mechanics, creatives, and player behavior .

Posted 9/15/2026full-timeRemote • IsraelMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in mobile game trends, mechanics, and creative strategy, with a strong ability to leverage AI tools for ideation and prototyping. Proven experience in collaborating with cross-functional teams and external partners to develop and validate game concepts.

Highest-signal resume keywords
Mobile Game TrendsAI Tools ExperienceGame Concept DevelopmentCross-Functional CollaborationMarket Research

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Game DesignCreative StrategyMarket AnalysisConcept ValidationBrief CreationPresentation SkillsCreative TestingPlayable AdsUnityHybrid-Casual Games
Soft Skills
Strong Written CommunicationStrong Verbal Communication
Tools & Technologies
FigmaClaudeCursor
Industry Keywords
Mobile GamesGame DevelopmentGame PublishingPlayer BehaviorGame Mechanics

Tech Stack

Tools & technologies
Unity

About the role

Key responsibilities & impact
  • Research mobile game trends, genres, mechanics, creatives, and player behavior
  • Identify promising market opportunities and new game directions
  • Turn insights into concepts, briefs, references, and testable ideas
  • Test and validate new concepts
  • Use AI to accelerate ideation, visual exploration, and prototyping
  • Review market and test signals to decide what to pursue, iterate, or stop
  • Share learnings and opportunities across the Publishing team
  • Work at the intersection of market trends, game concepts, creative strategy, publishing, and AI-driven creative development
  • Collaborate with external studios and multiple internal teams

Requirements

What you’ll need
  • 3+ years in mobile games across publishing, product, game development, game design, or creative strategy
  • Strong understanding of mobile game genres, trends, mechanics, and creative patterns
  • Ability to explain why a game or concept works
  • Experience creating briefs, references, presentations, or product feedback
  • Experience working with external partners or cross-functional teams
  • Practical experience with AI tools
  • Strong written and verbal English
  • Experience with hybrid-casual, puzzle, idle, arcade, or casual games; creative testing, playable ads, market research, or Unity
  • Experience with Figma, Claude, Cursor, or similar tools
  • Strong technical orientation and ability to quickly learn new tools and workflows

Benefits

Comp & perks
  • Maternity support
  • Health coverage
  • Annual team trips
  • Global holiday celebrations and presents
  • Birthday gifts
  • Job anniversary gifts
  • Flexible remote work
  • Support from an experienced People team for onboarding and integration
  • AI teaching, training, and support from a dedicated AI Lead team