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Freelance Employer Brand & Content Specialist
CreateFuture - Design & Innovation. Build CreateFuture’s employer brand on social media and attract desired hires, especially Cloud and Java/Fullstack engineers in the UK and Central and Eastern Europe .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in employer branding and talent marketing, particularly in the tech consultancy sector, with a strong focus on social media engagement and content creation. Proficient in using data to enhance brand presence and audience growth across platforms like LinkedIn.
Highest-signal resume keywords
Social Media Brand GrowthContent CreationData-Driven Performance EvaluationVideo Production SkillsAudience Engagement Strategies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Employer BrandingTalent MarketingContent DevelopmentSocial Media StrategyVideo EditingGraphic DesignData AnalysisAudience TargetingContent Calendar ManagementReferral Program Development
Soft Skills
Strong WritingIndependent Decision-MakingCollaborationCreativityAdaptability
Tools & Technologies
LinkedInSocial Media PlatformsContent Management SystemsVideo Editing SoftwareDesign Tools
Industry Keywords
Tech ConsultancyEmployer BrandTalent AcquisitionEmployee ReferralAlumni NetworkCareers EventsAudience GrowthContent RhythmPerformance MetricsProfessional Services
Tech Stack
Tools & technologiesCloudJava
About the role
Key responsibilities & impact- Build CreateFuture’s employer brand on social media and attract desired hires, especially Cloud and Java/Fullstack engineers in the UK and Central and Eastern Europe
- Work alongside Internal Communications, Talent Acquisition, regional MD and Marketing teams, with the Chief People Officer as the main contact
- Develop a plan to grow the audience on LinkedIn and other relevant channels
- Create employer-brand content, including posts, short videos and stories based on employees’ experiences
- Establish a regular content rhythm for the UK and Central and Eastern Europe and improve it using data
- Set up and drive employee referral activity, including employee content and referral links
- Establish an alumni network
- Create talking points and materials for careers events
- Develop and test additional employer-brand promotion ideas
- Produce a playbook, templates and content calendar for handover to the internal team
Requirements
What you’ll need- Portfolio showing you’ve grown a brand’s social media presence, in employer brand or talent marketing in a tech consultancy
- Experience reaching specific audiences, ideally technical people such as engineers
- Strong writing and ability to turn other people’s stories into engaging content
- Practical video and design skills
- Comfort using social media data to evaluate performance and adjust content
- Ability to get started quickly with a light brief and make independent decisions
- Experience with tech or professional services businesses is a bonus
- Availability to start within the next few weeks
- Must provide a portfolio or two or three work examples, day rate and availability
Benefits
Comp & perks- Flexible working, including hybrid and remote options
- Supportive and friendly culture
- Investment in professional and personal growth
- Occasional travel to client sites or CreateFuture offices when needed
- Flexible time management balancing collaboration, client time and focused work