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Senior Direct Response Copywriter – Health & Supplement Brands
CreativeStrategyPro.. Conceptualize and write direct-response copy for Video Sales Letters, advertorials, and landing pages for health and supplement D2C brands .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in direct-response copywriting for health and supplement D2C brands, with a strong ability to translate market research into effective messaging and creative strategies. Proven track record of optimizing content based on performance data and audience insights.
Highest-signal resume keywords
Direct-Response CopywritingVideo Sales Letter ProductionMarket Research AnalysisD2C Brand ScalingAnalytical Thinking
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Direct-Response CopywritingVideo Sales Letter ProductionAdvertorial CreationMarket ResearchContent Optimization
Soft Skills
Analytical ThinkingIndependent Working StyleCommitment to QualityCollaboration
Industry Keywords
Health and SupplementsD2C BrandsTarget Audience InsightsPurchasing MotivationsPerformance Data
About the role
Key responsibilities & impact- Conceptualize and write direct-response copy for Video Sales Letters, advertorials, and landing pages for health and supplement D2C brands
- Conduct independent market research on target audiences, purchasing motivations, and competitors
- Derive messaging, mechanisms, and selling points
- Develop scalable creatives and strategic approaches in collaboration with the team
- Own the content direction and execution
- Continuously optimize and develop existing assets based on performance data and market feedback
Requirements
What you’ll need- Proven track record of scaling D2C brands in the health and supplements space, either in-house or on the agency side
- Extensive experience in direct-response copywriting
- Hands-on experience conceptualizing and producing Video Sales Letters and advertorials
- Ability to translate market research and audience insights into compelling purchase arguments
- Ideally, an academic or professional background in pharmacy, biology, or chemistry
- Strong analytical thinking and understanding of target audiences
- Independent, structured working style with a strong commitment to quality
- Willingness to take 100% ownership of results, from research through execution
- Strong portfolio or relevant work samples
Benefits
Comp & perks- Apple equipment (MacBook and accessories) according to your preferences
- Above-market starting salary plus performance-based compensation
- Structured mentoring from experienced copywriters and creative strategists
- Annual training provided by leading experts in copywriting, sales psychology, and creative strategy
- 100% remote work with flexible hours
- Clear processes, short decision-making paths, and an environment where quality and impact come first