Digital Journey Owner – CRO & Web Analytics

Crédit Agricole Alpes Provence

. Drive the performance of digital journeys and analyze customer journeys .

Posted 9/30/2026contractParis • FranceMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Conversion Rate Optimization (CRO) and Web Analytics, with a strong focus on A/B testing, personalization, and data-driven decision-making. Proven ability to analyze customer journeys and collaborate effectively with cross-functional teams to enhance digital performance.

Highest-signal resume keywords

CRO ExpertisePiano Analytics ProficiencyA/B Testing ExperienceData-Driven Decision MakingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Web AnalyticsProduct AnalyticsDigital Journey OptimizationKey Performance IndicatorsCustomer Experience AnalysisUser Story DevelopmentPerformance MeasurementContinuous Journey ImprovementData AnalysisOptimization Recommendations

Soft Skills

Analytical SkillsCommunication SkillsProactive MindsetCuriosityResults-Oriented

Tools & Technologies

ContentsquareKameleoonAB TastyAdobe TargetJiraConfluenceMicrosoft TeamsMicrosoft 365LoopCopilot

Industry Keywords

Banking Sector KnowledgeDigital Application JourneysUX ResearchRegulatory Requirements

About the role

Key responsibilities & impact

Drive the performance of digital journeys and analyze customer journeys
Identify friction points, optimization opportunities, and performance drivers
Track key performance indicators, including conversion, engagement, abandonment, and satisfaction
Develop recommendations to improve customer experience and commercial performance
Analyze data from Piano Analytics, Contentsquare, and VoC tools
Ensure measurement quality and the reliability of analyses
Build and manage the CRO roadmap for digital journeys
Define, manage, and analyze A/B tests and personalization initiatives
Measure the business impact of optimizations
Gather and formalize business requirements and write user stories
Prioritize enhancements with Product, UX, and IT teams
Support projects through to production deployment and monitor post-launch performance
Collaborate with UX, Data, IT, Marketing, and business teams
Bring stakeholders together around digital performance objectives
Promote a data-driven and experimentation-based decision-making culture

Requirements

What you’ll need

At least 5 years of experience in CRO, Web Analytics, Product Analytics, or digital journey optimization
Proficiency in Piano Analytics, Contentsquare, and key digital performance indicators
Hands-on experience with A/B testing, personalization, and continuous journey improvement
Comfortable working in complex, cross-functional, and multi-stakeholder environments
Strong analytical and synthesis skills, with a results-oriented mindset
Self-motivated, curious, proactive, and an excellent communicator
Knowledge of the banking sector or digital application journeys is a plus
Experience with UX Research, Customer Experience, and regulatory requirements is a plus
Tools: Piano Analytics, Contentsquare, Kameleoon, AB Tasty, Adobe Target, Jira, Confluence, Microsoft Teams, Loop, Microsoft 365, and Copilot

Benefits

Comp & perks

7-month fixed-term contract
Hybrid working
Full-time position
Management-level status
Microsoft 365 and Copilot provided
Agile environment with cross-functional collaboration