Senior Marketing Analyst

Credits Brasil

. Translate the annual marketing plan into quarterly plans, tactical schedules, and deliverables, with clear ownership and deadlines.

Posted 11/11/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B content strategy, technical SEO, and demand generation while effectively managing multidisciplinary projects and campaigns. Proficient in analyzing marketing KPIs to drive data-informed decision-making and optimize marketing efforts.

Highest-signal resume keywords

B2B Content StrategyTechnical SEODemand GenerationProject ManagementGoogle Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content ProductionSEO StrategyCopywritingUX WritingData Analysis

Soft Skills

Excellent Writing SkillsCollaborationCommunication

Tools & Technologies

Google Search ConsoleSemrushAhrefsWordPress

Industry Keywords

Marketing PlanCampaign ManagementKPI MonitoringA/B TestingLead Generation

Tech Stack

Tools & technologies

SQLWordPress

About the role

Key responsibilities & impact

Translate the annual marketing plan into quarterly plans, tactical schedules, and deliverables, with clear ownership and deadlines.
Lead multidisciplinary projects and campaigns end to end, coordinating deliverables across Sales, Product, Data, Design, and external partners.
Oversee the department’s day-to-day operations, prioritizing requests and ensuring the quality, consistency, and strategic alignment of deliverables.
Lead the B2B content strategy across the website, blog, LinkedIn, email marketing, and sales enablement materials.
Ensure consistent tone-of-voice governance and compliance with brand guidelines across all customer touchpoints.
Write and edit landing pages, campaign scripts, corporate presentations, and institutional communications.
Manage and continuously improve the corporate website in WordPress, safeguarding content architecture and user experience.
Plan and execute technical SEO, on-page SEO, and GEO/AEO strategies.
Apply UX writing principles and conduct A/B testing and CRO initiatives across forms, CTAs, and lead-generation journeys.
Support demand generation and Account-Based Marketing in collaboration with SDRs and the sales funnel.
Build, monitor, and analyze marketing KPIs, including traffic, conversion, leads, MQLs, and SQLs.
Generate data-driven insights to guide decision-making, optimize resources, and continuously improve campaigns and channels.

Requirements

What you’ll need

Bachelor’s degree in Communications, Journalism, Marketing, Advertising, or a related field.
6+ years of marketing experience, including experience at mid-sized or large companies.
Strong experience in demand generation, content, and SEO strategy, including content production, optimization, and results analysis.
Experience managing projects and campaigns involving multiple teams and stakeholders.
Excellent writing skills, including copywriting, UX writing, and the ability to simplify complex topics.
Proficiency in Google Analytics, Google Search Console, and at least one SEO tool, such as Semrush, Ahrefs, or a similar platform.
Experience with WordPress or another CMS.
Comfortable working with metrics and developing analyses that inform decision-making.

Benefits

Comp & perks

Salary advance
Health insurance
Childcare assistance
Dental insurance
Home office allowance
Breakfast
Christmas gift basket
Pharmacy benefits
Profit-sharing bonus
Life insurance
Meal allowance
Education assistance
Meal voucher
Transportation voucher
Wellhub (formerly Gympass)
Starbem (health and wellness platform)
Birthday day off
Diaper allowance (for mothers and fathers)
Marriage allowance
Home office voucher