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Marketing Manager – Germany Focus
Crevel Europe Gmbh. Develop annual and quarterly plans with international brand partners .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing marketing strategies and managing brand activations within the FMCG sector, with a strong focus on the German retail market. Proficient in utilizing AI tools for marketing research and content production while effectively collaborating with external agencies.
Highest-signal resume keywords
FMCG Marketing ExperienceAgency ManagementGerman Retail Market KnowledgeAdvanced PowerPoint ProficiencyAI Tool Utilization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentBrand Activation ManagementContent ProductionMarket ResearchProject Management
Soft Skills
Commercial MindsetCollaborationCommunication
Tools & Technologies
PowerPointExcelAI Tools
Industry Keywords
FMCGConsumer GoodsRetailGrocery RetailDiscount Retailers
About the role
Key responsibilities & impact- Develop annual and quarterly plans with international brand partners
- Brief, select, and manage agencies for social media, creator marketing, events, and promotions
- Integrate tastings, sampling, events, and digital campaigns
- Manage POS and display projects from concept through delivery
- Support Key Account Managers with listing arguments and launch packages for grocery retail, discount retailers, and other channels
- Use AI tools for research, briefings, and content production
- Take responsibility for brands or activations from planning through evaluation
Requirements
What you’ll need- Approximately 7 years of marketing experience in the FMCG/consumer goods sector
- Strong understanding of the German retail market and a commercial mindset
- Experience managing external agencies
- Advanced proficiency in PowerPoint and Excel
- Excellent German
- Confident business English
- Spanish is a plus
- Hands-on experience using AI in day-to-day marketing
Benefits
Comp & perks- Responsibility for international brands
- Short decision-making processes
- Significant creative freedom and opportunity to shape initiatives
- Pragmatic, hands-on team