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Content Executive
Crimson Academies. Own content production across campaigns, the ebook calendar, website copy, and blog .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content production and marketing, with a strong focus on writing persuasive copy for various digital channels, including websites and campaigns. Proficient in leveraging SEO and AI workflows to enhance content effectiveness and scalability.
Highest-signal resume keywords
Content Marketing ExperienceSEO UnderstandingHubSpot ProficiencyVideo Editing SkillsCanva Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingContent ProductionSEOGEOCampaign ManagementLanding Page OptimizationLead GenerationContent Calendar ManagementContent StrategyContent Improvement Suggestions
Soft Skills
Attention to DetailProactive AttitudeBrand AdherenceCreative ThinkingCollaboration
Tools & Technologies
HubSpotCanvaAI WorkflowsVideo Editing Software
Industry Keywords
Content MarketingDigital ChannelsEditorial ContentThought LeadershipSales Collateral
About the role
Key responsibilities & impact- Own content production across campaigns, the ebook calendar, website copy, and blog
- Own the content calendar across campaigns, blog, website copy, and video
- Execute website copy, ebooks, and campaign copywriting
- Deliver regular paid and full-funnel marketing campaigns, from landing pages to Meta ad copy to lead-generation assets
- Write persuasive landing page copy optimized for keywords and conversions
- Produce sales collateral that generates leads
- Bring student stories to life across editorial and digital channels
- Produce thought leadership content with expert input from teams across CGA
- Align written content with social content and tone of voice
- Collaborate with the Designer on layout and design needs for content assets
- Flag technical or on-page needs to the development team in support of GEO/AI search strategy
- Suggest content improvements, new formats, and new series
Requirements
What you’ll need- 2-5 years experience in a Content Marketing role
- Experience with HubSpot
- Experience with Canva
- Video editing experience
- Writing experience/portfolio across editorial and digital channels
- Comfortable leveraging AI workflows to scale content production
- A strong sense of brand and tone of voice, and the discipline to adhere to it
- Ability to juggle multiple pieces of content at once; quick, proactive, and doesn't wait to be asked
- Ideas for improvements, new content types, or new content series
- Understanding and experience in SEO and GEO (generative engine optimisation)
- High attention to detail and genuine care about the quality of what you put out