Event – Business Development Manager

Crimson Wine Group

. Develop and execute an event business development strategy to achieve annual revenue, wine sales, profitability, and estate utilization goals .

Posted 9/15/2026full-timeNapa • California • United StatesMid-LevelSenior💰 $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in event sales, business development, and luxury hospitality, with a strong focus on managing client relationships, achieving revenue goals, and leading event teams. Proficient in event planning, contract negotiation, budgeting, and vendor management to ensure successful execution of high-quality events.

Highest-signal resume keywords

Event Sales ManagementBusiness Development StrategyClient Relationship ManagementEvent Planning and ExecutionTeam Leadership and Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event PlanningSales Pipeline DevelopmentContract NegotiationBudgetingVendor ManagementRevenue ManagementP&L PerformanceMarket Trend AnalysisPerformance Metrics TrackingPost-Event Analysis

Soft Skills

Excellent CommunicationPresentation SkillsOrganizational SkillsInterpersonal SkillsAttention to Detail

Tools & Technologies

Microsoft OfficeCRM SystemsPOS SystemsEvent Management SoftwareReservation Systems

Certifications & Qualifications

RBS CertificateFood Safety Manager Certificate

Industry Keywords

Luxury HospitalityEvent Business DevelopmentCorporate EventsIncentive TravelPrivate CelebrationsWine SalesHospitality TrainingService StandardsCompliance ExpectationsGuest Engagement

About the role

Key responsibilities & impact

Develop and execute an event business development strategy to achieve annual revenue, wine sales, profitability, and estate utilization goals
Prospect, solicit, and secure new business across corporate events, incentive travel, executive retreats, private celebrations, luxury hospitality experiences, virtual tastings, and incremental sales programs
Build and maintain relationships with DMCs, winery associations, tour operators, hotel concierge teams, corporate planners, event agencies, community partners, and referral sources
Manage the sales pipeline, lead generation, referral productivity, conversion metrics, and forecast reporting
Conduct site visits, client presentations, sales meetings, follow-up outreach, trade shows, networking events, and industry functions
Collaborate on promotional materials, sales tools, event concepts, menus, and campaigns
Track market trends, competitive activity, customer demand, and partner performance
Hire, train, schedule, coach, supervise, and develop the Events Team
Establish performance expectations, accountability measures, training priorities, and development plans
Conduct performance reviews and coaching conversations; administer and approve payroll and incentives
Create staffing plans and schedules supporting events, floor coverage, manager-on-duty needs, and labor cost optimization
Oversee event planning from inquiry through contract, planning, execution, billing, post-event follow-up, and debrief
Coordinate with wholesale, facilities, winemaking, hospitality, and executive teams
Develop menus, experience offerings, timelines, staffing plans, and execution standards
Serve as escalation point for complex client needs, VIP events, service recovery, and event-related challenges
Ensure events meet service standards, contractual guidelines, timelines, safety requirements, compliance expectations, and budgets
Manage vendor, supplier, entertainment, and service partner relationships
Develop luxury service manuals, event playbooks, hospitality training programs, and Standard Operating Procedures
Coach teams on service etiquette, storytelling, personalization, sales initiatives, and guest engagement
Manage event revenue, expenses, profitability, and P&L performance
Prepare monthly budget, forecast, sales, inventory, and business performance reports
Conduct post-event analysis and ensure accurate contracts, deposits, invoicing, billing, and accounting reports
Track and forecast event supplies, equipment, facility needs, and CAPEX items

Requirements

What you’ll need

Minimum of five years of experience in event sales, business development, hospitality, luxury service, winery operations, or a related field
Demonstrated success developing sales pipelines, securing new business, managing client relationships, and achieving revenue goals
Prior experience leading, coaching, scheduling, and developing event, hospitality, or sales teams
Strong knowledge of event planning, contract negotiation, budgeting, vendor management, and service execution
Excellent communication, presentation, organizational, and interpersonal skills
Ability to manage multiple priorities, deadlines, and events while maintaining attention to detail and sound judgment
Proficiency with Microsoft Office and reservation, CRM, POS, event management, or related hospitality systems
RBS and Food Safety Manager Certificate within 30 days of employment
Must have valid California Driver’s License
Must be 21 and over
Ability to lift and carry up to 50 pounds as needed
Ability to stand and walk for extended periods during events, site visits, and daily operations
Ability to work on indoor and outdoor surfaces, uneven terrain, stairs, patios, vineyard-adjacent spaces, and event venues
Ability to bend, reach, carry, set up, and move event-related materials, equipment, and supplies

Benefits

Comp & perks

Annual bonus
Diversity, equity and inclusion-focused workplace culture
Training and professional development through continuous learning, coaching, and development plans