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Senior Integrated Marketing Specialist
Critical Project Services. Plan, develop, and execute integrated marketing initiatives for internal and external audiences .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing integrated marketing initiatives, translating stakeholder needs into effective campaigns, and coordinating multiple projects while ensuring clear communication and collaboration across teams. Proficient in creating compelling content and utilizing various marketing channels to engage diverse audiences.
Highest-signal resume keywords
Integrated Marketing CampaignsProject ManagementContent Creation and EditingStakeholder EngagementMicrosoft PowerPoint Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing PrinciplesAudience SegmentationMessaging StrategyDigital AnalyticsCampaign Measurement
Soft Skills
Organizational SkillsCritical ThinkingProblem SolvingAttention to DetailVerbal Communication
Tools & Technologies
Microsoft 365CanvaAdobe Creative CloudMailchimpSurveyMonkey
Industry Keywords
B2B MarketingEmployee EngagementCorporate ProgramsIntegrated Multi-Channel CampaignsTechnical Communication
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Plan, develop, and execute integrated marketing initiatives for internal and external audiences
- Translate stakeholder needs into marketing strategies, campaigns, communications, and deliverables
- Develop and coordinate campaign plans across email, intranet, digital content, presentations, print, video, events, social media, and other channels
- Coordinate campaign components and recommend improvements based on results and stakeholder needs
- Independently manage marketing projects from initial request through final delivery, including scope, deliverables, timelines, dependencies, resources, reviews, approvals, documentation, and final materials
- Identify missing information, stakeholders, assets, approvals, or dependencies and communicate project status, questions, risks, and potential delays
- Manage multiple concurrent projects and stakeholder relationships
- Write, edit, and proofread campaign, email, intranet, presentation, employee communication, digital, event, educational, launch, and corporate announcement content
- Translate complex, technical, or operational information into clear, audience-appropriate messaging
- Collaborate with subject-matter experts, conduct research, organize messaging hierarchy, and identify storytelling opportunities
- Build relationships across the organization and help stakeholders clarify objectives, audiences, timing, deliverables, expectations, and outcomes
- Coordinate with subject-matter experts, Creative Marketing, Communications, vendors, and business partners
- Create presentations, Canva documents, flyers, one-pagers, digital graphics, campaign materials, and routine creative assets using templates and brand standards
- Partner with the Senior Creative Marketing Specialist on advanced presentation design, visual storytelling, video, animation, or sophisticated creative execution
- Support marketing intake, prioritization, project-management, campaign-calendar, editorial-calendar, documentation, workload-management, and digital-asset processes
- Develop workflows, templates, checklists, standard operating procedures, and departmental resources
- Identify success metrics, review available data, document results, and recommend campaign improvements
- Create and maintain surveys, forms, tracking links, QR codes, reporting tools, contact lists, and distribution information
- Support corporate events, conferences, employee initiatives, and organizational programs through communications, promotional plans, materials, vendors, logistics, signage, presentations, and follow-up
- Coordinate vendors, quotes, orders, production requirements, meetings, approvals, distribution, proofreading, quality checks, and related administrative activities
- Report to the Marketing Manager and collaborate with Creative Marketing, Communications, subject-matter experts, leaders, and cross-functional partners
Requirements
What you’ll need- Bachelor's degree in marketing, communications, business, public relations, or a related field, or an equivalent combination of education and professional experience
- 5+ years of progressive professional experience in marketing, communications, project management, or a related field
- Experience independently managing marketing projects from concept through completion
- Experience coordinating multiple projects, deadlines, and stakeholder groups simultaneously
- Strong understanding of marketing principles, audience segmentation, messaging, integrated campaigns, communication channels, and channel strategy
- Excellent project-management, organizational, time-management, research, critical-thinking, problem-solving, writing, editing, and proofreading abilities
- Ability to translate complex or technical information into clear, accessible content
- Ability to work effectively with incomplete information or loosely defined requests
- Strong proficiency in Microsoft PowerPoint and Microsoft 365
- Working proficiency in Canva
- Working knowledge of Adobe Creative Cloud for routine edits and basic marketing materials
- Strong attention to detail, accuracy, professional judgment, written communication, verbal communication, stakeholder partnership, and follow-through
- Ability to work effectively with employees and leaders across multiple functions and levels
- Ability to receive feedback professionally and adapt quickly as business needs evolve
- Willingness to perform strategic, creative, production, operational, and administrative work
- Preferred: experience supporting internal and external marketing, integrated multi-channel campaigns, employee engagement, employer branding, corporate programs, presentations, or long-form content
- Preferred: experience in B2B, construction, manufacturing, engineering, infrastructure, technology, or data center environments
- Preferred: experience communicating technical concepts to non-technical audiences
- Preferred: experience with digital analytics, campaign measurement, events, vendors, promotional programs, process development, multimedia, SharePoint, Planner, Forms, Mailchimp, SurveyMonkey, Canva, or similar platforms
Benefits
Comp & perks- Competitive pay with incentive opportunities
- Medical, dental, and vision coverage
- Life and disability insurance programs
- Voluntary benefits options
- Generous paid time off
- Education assistance and tuition support
- Retirement and savings programs