Visual Identity Manager

Cronos Group

. Own brand identity and ensure consistent application across assigned brands .

Posted 10/28/2026full-timeRemote • CanadaMid-LevelSenior💰 CA$85,000 - CA$95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand identity management and visual design, with a strong ability to lead graphic design projects from concept to delivery while ensuring adherence to brand guidelines. Proficient in Adobe Creative Cloud and skilled in typography, composition, and strategic design thinking.

Highest-signal resume keywords

Brand Identity ManagementAdobe Creative Cloud ProficiencyGraphic Design LeadershipVisual Communication SkillsProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Graphic DesignBrand Identity DevelopmentVisual Systems DesignTypographyCompositionDigital Content CreationSocial Media DesignPrint DesignEditorial LayoutMotion Design

Soft Skills

Outstanding Communication SkillsDetail-OrientedHighly OrganizedResilience to FeedbackCreative Decision-Making

Tools & Technologies

Adobe PhotoshopAdobe IllustratorAdobe InDesign

Industry Keywords

Visual Identity GuidelinesDesign WorkflowsCreative DirectionQuality AssuranceVendor Management

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own brand identity and ensure consistent application across assigned brands
Develop and maintain visual identity guidelines, documents, and assets
Set creative direction for packaging, websites, logos, branding, infographics, email campaigns, landing pages, advertisements, in-store point-of-sale, digital and social media, editorial content, photography, typography, copywriting, and artistic styling
Oversee design projects from conception through delivery and review designers’ work for quality and deadlines
Ensure marketing and promotional materials follow good design principles
Partner with Brand and Creative teams to produce visual campaigns compliant with brand identity
Lead, manage, motivate, and recruit Graphic Designers
Prioritize and assign workloads to meet project deadlines
Lead quality assurance reviews and set standards for brand output
Source and work with vendors as needed
Monitor industry, production, and graphic design trends
Improve design workflows to reduce cost, rework, and asset-creation time
Translate concepts against objectives and deliver on schedule
Own prioritization and timelines across assigned brand projects
Report to and partner with the Director of Design

Requirements

What you’ll need

Bachelors in Design, Visual Arts or relevant field
5+ years of graphic design experience, including at least 2 years in a senior or lead role
Proven track record of leading brand identity and visual systems from concept to delivery
Expert proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
Knowledge of and experience in graphic design, digital content, social media, and experiential activation
Portfolio demonstrating end-to-end brand identity work and strategic design thinking
Excellent typography and composition skills
Ability to set creative direction and make independent design decisions with minimal oversight
Outstanding verbal and visual communication skills, including ability to articulate and justify design decisions to senior stakeholders
Self-confident and resilient to constructive criticism and feedback
Detail-oriented and highly organized
Ability to anticipate brand needs, problems, and opportunities
Background in print design/editorial layout or motion design is an asset

Benefits

Comp & perks

Bonus, incentive compensation, or other variable pay may be available in accordance with applicable company plans
Diverse and inclusive work environment
Disability accommodations available throughout the selection process