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Crop.photo by Evolphin

B2B SaaS PPC Strategist – Consultant, LinkedIn Ads

Crop.photo by Evolphin

. Advise on Google Search campaign structure, keyword selection, and matching to search intent .

Posted 10/16/2026contractRemote • United States, India, United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Google Search Ads and LinkedIn Ads, with a focus on B2B SaaS campaign strategies and audience targeting. Capable of analyzing ad performance and providing actionable recommendations for optimization.

Highest-signal resume keywords
Google Search AdsLinkedIn AdsB2B SaaS Campaign ExperienceAudience SegmentationAd Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Keyword SelectionCampaign Structure PlanningFunnel PlanningAd AuditingPerformance Monitoring
Soft Skills
CommunicationCollaborationAdvisory Skills
Industry Keywords
Search IntentTargeting FiltersCreative BriefingUpwork Job Success Score

About the role

Key responsibilities & impact
  • Advise on Google Search campaign structure, keyword selection, and matching to search intent
  • Advise on LinkedIn audience segmentation and targeting filters for each brand
  • Plan a three- or four-stage funnel with the appropriate LinkedIn ad format and offer for each stage
  • Audit existing ads and identify improvements
  • Brief the team on new creative or messaging needs
  • Monitor early results and recommend what to stop, adjust, test, or scale
  • Work directly with the in-house team while they implement changes and produce assets

Requirements

What you’ll need
  • Hourly engagement, 3–5 hours per week to start
  • Availability within 8:00 a.m.–2:00 p.m. PT or 8:00–9:00 p.m. PT
  • Strong, hands-on experience with Google Search Ads and LinkedIn Ads
  • Prior B2B SaaS campaign experience
  • Personally perform all work, with no employees or subcontractors
  • 100% Upwork Job Success Score and meaningful work history