Field Marketing Manager

CrossCountry Consulting

. Support Marketing projects spanning multi-channel marketing programs, national campaign execution, and event strategy and execution .

Posted 11/5/2026full-timeUnited StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in multi-channel B2B marketing planning and execution, with a strong focus on campaign execution, event strategy, and client relationship management. Proficient in leveraging AI tools and technologies to enhance marketing effectiveness and drive brand awareness.

Highest-signal resume keywords

Multi-Channel B2B MarketingCampaign ExecutionEvent StrategyHubSpotSalesforce

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing PlanningPerformance MeasurementBudget ManagementAccount ManagementClient InsightsAI-Enabled SolutionsPipeline DevelopmentCross-Selling StrategiesEmerging TechnologiesMentoring

Soft Skills

Client Relationship BuildingTeam LeadershipCoachingProblem SolvingCommunication

Tools & Technologies

HubSpotSalesforce

Industry Keywords

Professional ServicesFinanceB2B MarketingBrand AwarenessMarket Trends

About the role

Key responsibilities & impact

Support Marketing projects spanning multi-channel marketing programs, national campaign execution, and event strategy and execution
Contribute best practices related to market planning, campaign execution, event strategy, and performance measurement
Provide client insights and guide clients toward optimal solutions
Oversee project setup, planning, budgeting, account management, billing, and project completion
Monitor industry trends and articulate potential client impact
Develop and implement firm-approved AI-enabled client solutions in accordance with data protection, intellectual property, and professional standards
Stay informed about emerging AI tools and techniques and identify compliant opportunities to improve client solutions and internal processes
Mentor team members through coaching, ongoing feedback, and annual performance reviews
Support project teams in resolving complex issues
Build client relationships, identify new-business opportunities, and deliver high-quality service
Attract, interview, hire, and retain talent
Partner with practice and market leaders on marketing best practices and creative ideas
Develop and execute multi-channel marketing plans aligned with firm strategy and market priorities
Grow brand awareness through publications, associations, community organizations, social media, and other channels
Lead local execution of national campaigns and report results
Identify priority clients and prospects and develop local programs supporting pipeline and cross-selling goals
Manage market and event budgets and report on budget and results
Coordinate with the other Field Marketing Manager across markets
Own signature and high-touch events from planning through delivery
Track and report campaign and event results using HubSpot and Salesforce
Maintain event templates, checklists, and guidance and coach local event contacts

Requirements

What you’ll need

7+ years of experience in multi-channel B2B marketing planning and execution, with demonstrated ownership of multi-market portfolios, preferably in professional services or finance and accounting
In-depth knowledge of multi-channel marketing, field marketing, campaign execution, and event strategy
Demonstrated experience working with stakeholders to execute national campaigns locally and support account-based, pipeline-focused, and brand-awareness programs
Prior experience using HubSpot and Salesforce
Experience mentoring and developing junior team members
Consistent success in building and developing strong client relationships
Demonstrated ability to responsibly explore and adopt firm-approved AI tools to enhance productivity and innovation
Openness to learning and applying emerging technologies, including AI and automation, in alignment with firm policies and client standards
Ability to travel on a limited basis to assigned markets and events
Bachelor’s degree in Marketing or a related field from an accredited university

Benefits

Comp & perks

Support from experienced leaders and a dedicated coach
Collaborative community that invites contribution beyond client delivery