Director, Community Marketing

CrossFit, LLC

. Spearhead a new community marketing function supporting CrossFit's global network of Affiliate owners .

Posted 10/13/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies tailored for a global network, with a strong focus on community engagement and training program implementation. Proficient in partnership management and data analysis to drive marketing effectiveness and inform strategic decisions.

Highest-signal resume keywords

Marketing Strategy DevelopmentCommunity ManagementTraining Program ImplementationPartnership ManagementData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing PrinciplesCampaign ManagementTraining DevelopmentStrategic PlanningFeedback Mechanisms

Soft Skills

CollaborationCommunicationLeadership

Tools & Technologies

CRM SystemsData Analysis SoftwareMarketing Tools

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

Fitness IndustryAffiliate OwnersGlobal NetworkDecentralized TeamsCommunity Marketing

About the role

Key responsibilities & impact

Spearhead a new community marketing function supporting CrossFit's global network of Affiliate owners
Develop and execute marketing strategies and tools for Affiliate owners globally
Partner with the Channel team to build Affiliate- and community-facing email and social communications plans
Develop and maintain a dynamic Marketing Playbook
Design and implement a training syllabus to improve Affiliate owners' marketing proficiency
Partner with Country and Region managers to develop resources and establish a regular training cadence
Collaborate with the Director of Growth Marketing on acquisition media campaigns
Provide insights and report campaign results to the GYM team
Collect and elevate Affiliate-owner feedback to inform strategy and resource development
Serve as primary liaison between the Marketing team and the GYM team
Track and report effectiveness of marketing strategies and training programs, making data-driven adjustments
Report directly to the CMO

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or a related field
8+ years of experience in marketing, community management, or a related field
Demonstrated experience developing and implementing marketing strategies and training programs
Experience working with a global network or decentralized teams, preferably in the fitness or wellness industry
Strong background in partnership management and collaboration with cross-functional teams
Experience in a leadership role, with a track record of managing and developing teams
In-depth understanding of marketing principles, strategies, and best practices
Knowledge of the fitness industry, particularly the needs and challenges of Affiliate owners
Familiarity with training and resource development for a diverse, global audience
Understanding of feedback mechanisms and incorporating feedback into strategic planning
Ability to develop and implement long-term marketing strategies aligned with organizational goals
Excellent verbal and written communication skills for conveying information to a diverse audience
Proficiency in analyzing data to inform decision-making and strategy adjustments
Familiarity with marketing tools and platforms, CRM systems, and data analysis software

Benefits

Comp & perks

Rich Medical, Dental, and Vision plans
Discretionary Paid Time Off – empowering you to unplug whenever and however you need to
Flexible spending account
401(k) with employer matching, vested on day one
CrossFit Gym Membership Reimbursement
CrossFit Courses Benefit
Partnership Perks