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Director of Affiliates
CrossFit, LLC. Lead the affiliate business and ensure HQ serves and empowers the global CrossFit affiliate community .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong leadership in managing and expanding the CrossFit affiliate network while driving operational excellence and strategic planning. Possesses deep domain expertise in the CrossFit affiliate model, ensuring effective collaboration across departments to enhance affiliate unit economics and retention.
Highest-signal resume keywords
CrossFit Level 4 CertificationAffiliate Network ExpansionOperational Framework DesignStrategic PlanningExecutive Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Operational SupportPerformance MetricsBudget ManagementData-Driven InsightsKPI MonitoringRisk AnalysisWorkflow StreamliningTalent DevelopmentCustomer Retention MetricsFinancial Growth
Soft Skills
Agile LeadershipTeam InspirationTrust BuildingMentoringCollaboration
Certifications & Qualifications
CrossFit Level 4 Certification
Industry Keywords
CrossFit Affiliate ModelAffiliate BusinessCommunity EngagementOperational ScaleFranchise Operations
About the role
Key responsibilities & impact- Lead the affiliate business and ensure HQ serves and empowers the global CrossFit affiliate community
- Report directly to the CEO
- Lead teams responsible for supporting, expanding, and strengthening the global affiliate network
- Define the strategic vision and drive key performance metrics
- Collaborate across HQ departments to deliver practical, high-impact solutions for affiliate owners
- Drive affiliate network expansion and enhance retention strategies
- Provide operational support, feedback channels, and advocacy for affiliate owners within HQ
- Streamline business operations, establish performance benchmarks, oversee budget allocation, and use data-driven insights
- Recruit, mentor, and develop a high-performing affiliate operations team
- Enhance affiliate unit economics and ensure HQ initiatives deliver value to local gym owners
- Lead strategy and execution for the affiliate business unit and maintain accountability for quarterly targets
- Engage affiliate owners through site visits, community events, and roundtables
- Analyze affiliate unit economics and operational risk across the network
- Partner with Education, Sport, Marketing, Product & Technology, Finance, and Legal
- Manage the departmental operating budget with Finance
- Monitor KPIs, streamline workflows, and remove operational friction
- Coach and cultivate leadership development within the affiliate operations team
Requirements
What you’ll need- Current ownership and operational experience with a CrossFit affiliate
- Active CrossFit Level 4 (CF-L4) certification
- Ongoing active participation in the CrossFit Open
- Strong analytical and strategic planning skills focused on measurable outcomes
- Agile, affiliate-first leadership style
- Proven capability to build trust, inspire teams, and develop talent
- 10+ years of progressive executive leadership in business operations, account management, franchise/network operations, or professional services
- Demonstrated expertise managing senior leaders and leading geographically dispersed or remote organizations
- Proven track record of driving operational scale, financial growth, and customer retention metrics
- Experience designing and implementing scalable operational frameworks and organizational structures
- Deep domain expertise and understanding of the CrossFit affiliate model and ecosystem strongly preferred
Benefits
Comp & perks- No benefits, perks, or compensation extras are specified in the posting