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Senior Product Manager, Education
CrossFit, LLC. Own the product vision, strategy, and roadmap for CrossFit's Education line of business .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management with a focus on education technology, leveraging customer insights and analytics to drive product strategy and performance. Proven ability to lead cross-functional teams, manage product lifecycles, and deliver measurable outcomes in learner engagement and growth.
Highest-signal resume keywords
Product Management ExperienceEducation Technology ExpertiseLearning Management Systems KnowledgeStrong Communication SkillsData-Driven Decision Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product StrategyKPI EvaluationCustomer Insights AnalysisProduct Lifecycle ManagementFunnel Metrics DefinitionExperimentationVendor IntegrationDigital Product OwnershipCourse DeliveryCredentialing
Soft Skills
Excellent CommunicationExecutive Presentation SkillsPrioritizationCollaborationProblem-Solving
Tools & Technologies
Learning Management SystemsContent Authoring ToolsModern AI ToolsAnalytics PlatformsGrowth Product Tools
Industry Keywords
Online LearningLearner Growth ProductsCertificationCredentialingDigital Platforms
About the role
Key responsibilities & impact- Own the product vision, strategy, and roadmap for CrossFit's Education line of business
- Establish product goals, success metrics, and KPIs, and evaluate performance
- Use customer insights, product analytics, market trends, and business data to guide decisions
- Lead the product lifecycle from discovery and validation through development, launch, adoption, measurement, and iteration
- Guide decisions for learner experience, course registration, content authoring and delivery, learning platforms, and credentialing
- Evaluate build, buy, modernize, or replace options for legacy platforms and vendor tools
- Partner with Engineering and Design to scope initiatives and sequence work
- Support launches with go-to-market, communication, training, and adoption plans
- Improve instrumentation for enrollment, completion, conversion, retention, and revenue per learner
- Run experiments across acquisition, activation, upgrades, and re-engagement
- Partner with Education leaders and program owners to identify pain points and prioritize improvements
- Communicate strategy, roadmap decisions, progress, risks, and results to executives and stakeholders
- Establish operating rhythms for roadmap visibility, dependencies, risks, and decisions
- Coordinate with adjacent product owners to align strategy and sequencing
Requirements
What you’ll need- Bachelor's degree or equivalent combination of education and relevant experience
- 7+ years of product management experience for Senior, including significant ownership of digital products or platforms
- Experience with education technology, certification or credentialing, online learning, learner growth products, or growth product experience across acquisition, activation, conversion, and retention
- Strong product judgment connecting customer needs, business strategy, technology, and financial outcomes
- Knowledge of learning management systems, content authoring, course delivery, credentialing, and learner-facing experiences, and/or deep growth experience
- Ability to define funnel and learning metrics, improve measurement capabilities, and use experimentation
- Experience navigating legacy systems, vendor integrations, and fragmented data environments
- Ability to prioritize investments and make difficult trade-offs in resource-constrained environments
- Strong understanding of modern software development and experience partnering with Engineering and Design
- Fluency with modern AI tools such as Claude
- Excellent communication and executive presentation skills
- Experience launching and improving products with measurable customer and business outcomes
- Experience partnering with Engineering, Design, and senior business leaders