Franchise Content Marketing, Social Media Manager

Cruise Planners Travel Agency

. Develop and execute an integrated content marketing strategy focused on franchise recruitment, brand awareness, audience engagement, and qualified lead generation .

Posted 11/9/2026full-timeCoral Springs • Florida • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated content marketing strategies, with a strong focus on franchise recruitment and brand awareness. Proficient in managing content across various digital channels while optimizing for SEO and audience engagement.

Highest-signal resume keywords

Content Marketing StrategySocial Media ManagementSEO OptimizationProject ManagementWriting And Editing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationDigital MarketingEmail MarketingEditorial Calendar DevelopmentKeyword ResearchWebsite Content OptimizationSocial Media AnalyticsVideo ProductionPhotographyMultimedia Content Coordination

Soft Skills

Strong CommunicationRelationship BuildingOrganizational SkillsStorytelling SkillsCollaboration

Tools & Technologies

TrelloJiraBasecampGoogle Analytics 4Google Search ConsoleCanvaMicrosoft OfficeGoogle Workspace

Industry Keywords

Franchise MarketingConsumer-Facing IndustriesTravelHospitalityEntrepreneurship

About the role

Key responsibilities & impact

Develop and execute an integrated content marketing strategy focused on franchise recruitment, brand awareness, audience engagement, and qualified lead generation
Manage the content calendar and publishing schedule across social media, blogs, website content, email campaigns, video, webinars, and other franchise marketing channels
Write, edit, and optimize content communicating the franchise opportunity, owner benefits, training, technology, marketing support, business ownership, and success stories
Manage organic social media across Facebook, Instagram, LinkedIn, TikTok, and YouTube
Develop platform-specific content and creative concepts for prospective franchise owners
Evaluate emerging social platforms, features, and content formats; recommend and test opportunities
Conduct outreach to franchise owners for testimonials, interviews, webinars, and recruitment content
Develop conversation guides, interview questions, and scripts for owner testimonials, executive interviews, and partner content
Coordinate video and photography production
Attend conventions, trade shows, franchise events, conferences, and other functions to capture content and conduct interviews
Capture and repurpose behind-the-scenes footage, event highlights, executive perspectives, and franchise-owner experiences
Own blog strategy and execution, including topic development, writing, editing, publishing, and optimization
Collaborate on SEO optimization using keyword research, search intent, metadata, headings, and internal linking
Develop email copy and content for franchise recruitment campaigns and automated nurture programs
Collaborate with paid media and digital marketing teams on ad copy, creative concepts, social content, and landing-page messaging
Maintain consistent brand voice, messaging, and visual standards
Manage content projects from brief through delivery, including timelines, assignments, reviews, approvals, and publishing
Use Trello, Jira, Basecamp, or similar tools to track priorities and deadlines
Work cross-functionally with franchise development, technology, design, digital marketing, public relations, and other teams
Track content performance across engagement, reach, website traffic, organic search, lead generation, and conversion
Use analytics and audience feedback to refine messaging and improve content effectiveness
Stay current on social media trends, SEO, AI-assisted search, creator strategies, and emerging marketing tools

Requirements

What you’ll need

Candidates must be authorized to work for any employer in the United States
Bachelor’s degree in marketing, communications, journalism, public relations, or a related field preferred
3–5 years of experience in content marketing, social media management, digital marketing, or a related role
Experience creating and managing content across social media, websites, blogs, email, and other digital channels
Exceptional writing, editing, proofreading, and storytelling skills
Experience developing editorial calendars, creative briefs, campaign content, scripts, and interview guides
Strong project management and organizational skills
Familiarity with Trello, Jira, Basecamp, or similar tools
Working knowledge of SEO, keyword research, website content optimization, and organic search performance
Experience with social media analytics and digital marketing measurement
Familiarity with CRM platforms, email marketing, and marketing automation tools
Experience coordinating multimedia content, including photography, video, interviews, testimonials, and webinars
Strong communication and relationship-building skills
Proficiency with Microsoft Office and Google Workspace
Experience in franchise marketing, travel, hospitality, entrepreneurship, or other consumer-facing industries
Knowledge of Canva
Interest in photography and videography, with ability to capture or assist with basic photo and video content
Familiarity with video editing tools, social media publishing platforms, Google Analytics 4, Google Search Console, and SEO research tools
Experience with influencer or creator partnerships and short-form video content
Familiarity with AI-assisted content creation and emerging search optimization practices
Travel and event participation may be required

Benefits

Comp & perks

Innovative marketing, booking, and lead-generating tools
Professional development and hands-on training
Hybrid work arrangement: remote Mondays and Fridays; onsite Tuesdays, Wednesdays, and Thursdays