CRM MarTech, Email Ops Manager

Crypto.com

. Own daily email campaign operations: build, QA, deploy, and report across lifecycle, promotional, transactional, and triggered programs .

Posted 10/26/2026full-timeUnited StatesMid-LevelSenior💰 $70,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email marketing operations and MarTech management, with strong capabilities in coding, data analysis, and stakeholder communication. Proficient in leveraging AI tools for enhanced campaign performance and optimization.

Highest-signal resume keywords

Email Marketing OperationsCRM/Email Platform ExpertiseLiquid, HTML, CSS CodingSQL Data AnalysisEmail Compliance Regulations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Campaign ManagementDynamic Content DevelopmentAPI IntegrationsA/B TestingPerformance TrackingData-Driven OptimizationAudience DefinitionEmail Template ArchitectureCampaign Operations StandardsDocumentation and Process Design

Soft Skills

Organizational SkillsStakeholder ManagementCommunication Skills

Tools & Technologies

BrazeOptimoveSendgridSegment CDPAI Tools

Industry Keywords

GDPRCAN-SPAMCASLPECRPredictive SegmentationCustomer LTV ModellingCross-Channel Journey OrchestrationLifecycle ProgramsHigh-Growth EnvironmentFintech

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own daily email campaign operations: build, QA, deploy, and report across lifecycle, promotional, transactional, and triggered programs
Design and maintain scalable email template architecture with content blocks, dynamic content modules, and personalisation frameworks
Write and maintain Liquid, HTML/CSS, and AMPscript coding for personalisation and dynamic rendering
Own send frequency governance, suppression logic, fatigue management, and audience conflict resolution
Manage deliverability, including sender reputation, SPF/DKIM/DMARC authentication, inbox placement, and ISP monitoring
Support go-to-market launches for new products and features by translating product briefs into campaign execution
Lead the CRM MarTech function and own the roadmap for CDP, engagement platform, analytics, experimentation, and data pipelines
Configure and manage CDP connections across data warehouse, analytics, advertising platforms, and engagement tools
Define tracking plans and event taxonomies for customer behaviours
Write API requirements and payload specifications for MarTech integrations
Build and maintain CDP audience definitions and segments for acquisition, retention, and experimentation
Evaluate emerging MarTech capabilities and recommend technology investments
Develop reporting frameworks demonstrating business value from MarTech and email investments
Advise stakeholders across CRM, Product, Marketing, Strategy, and Research
Maintain documentation including PRDs, specifications, tracking plans, data flows, and runbooks
Define and enforce campaign operations standards, naming conventions, template governance, approval flows, and campaign taxonomy
Manage the campaign calendar, resolve stakeholder conflicts, and enforce production SLAs
Ensure tracking systems are properly scoped, briefed, and tracked
Leverage AI tools for content generation, code assistance, QA checks, data analysis, and reporting
Own the AI productivity roadmap for email and MarTech operations
Build and document scalable AI-assisted workflows
Support AI-driven marketing initiatives including predictive segmentation, next-best-action modelling, and personalisation at scale

Requirements

What you’ll need

5+ years of hands-on experience in email marketing operations and/or MarTech management in a high-growth or high-volume environment
Expert-level proficiency in CRM/Email Platform and CDP, e.g. Braze, Optimove, Sendgrid, Segment CDP, or similar
Strong technical coding skills: Liquid, HTML, CSS for email template development and dynamic content logic
Strong SQL skills with the ability to query complex datasets, build audience definitions, and self-serve analysis
Proven ability to leverage AI tools to accelerate production and problem-solving
Demonstrated experience with performance tracking, A/B testing, and data-driven optimisation of email programs
Exceptional organisational skills with a systematic approach to documentation, process design, and project management
Excellent stakeholder management and communication skills
Fluent English, written and verbal
Solid understanding of email compliance regulations, including GDPR, CAN-SPAM, CASL, and PECR; opt-in/opt-out management; consent frameworks; preference centres; and regional privacy requirements
Familiarity with machine learning concepts applied to marketing, such as propensity models, predictive segmentation, and customer LTV modelling
Experience with API integrations and writing technical specifications for engineering teams
Experience supporting cross-channel journey orchestration across push, in-app, and SMS
Background in Sports, prediction markets, fintech, crypto, trading
Experience with experimentation, funnel optimisation, and lifecycle programs tied to commercial KPIs

Benefits

Comp & perks

Competitive salary
Attractive annual leave entitlement including: birthday, work anniversary
401(k) plan with employer match
Eligible for company-sponsored group health, dental, vision, and life/disability insurance
Flexi-work hour and hybrid set-up
Internal mobility program offering diverse career scope
Supportive and collaborative work culture
Growth and professional development opportunities
Equal opportunities and diversity and inclusion commitment