CRM MarTech, Email Ops Manager

Crypto.com

. Own daily email campaign operations: build, QA, deploy, and report across lifecycle, promotional, transactional, and triggered programs, with defined SLAs .

Posted 10/26/2026full-timeSingaporeMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email marketing operations and MarTech management, with strong capabilities in coding, data analysis, and stakeholder communication. Proficient in leveraging AI tools for enhanced productivity and optimization of email campaigns.

Highest-signal resume keywords

Email Marketing OperationsCRM/Email Platforms ExpertiseLiquid, HTML, CSS CodingSQL Data AnalysisEmail Compliance Regulations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Campaign ManagementDynamic Content LogicAPI IntegrationsA/B TestingPerformance TrackingData-Driven OptimizationEmail Template DevelopmentAudience Definition BuildingDocumentation and Process DesignPredictive Segmentation

Soft Skills

Stakeholder ManagementOrganizational SkillsCommunication SkillsProject Management

Tools & Technologies

BrazeOptimoveSendGridSegment CDPAI Tools

Industry Keywords

GDPRCAN-SPAMCASLPECRCross-Channel Journey OrchestrationLifecycle ProgramsFintechCryptoSportsPrediction Markets

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own daily email campaign operations: build, QA, deploy, and report across lifecycle, promotional, transactional, and triggered programs, with defined SLAs
Design and maintain scalable email template architecture, including content blocks, dynamic content modules, and personalization frameworks
Write and maintain Liquid, HTML/CSS, and AMPscript coding for complex personalization logic and dynamic rendering
Own send-frequency governance, suppression logic, fatigue management, and audience conflict resolution
Manage deliverability, including sender reputation, SPF/DKIM/DMARC authentication, inbox placement, and ISP monitoring
Support go-to-market launches for new products and features by translating product briefs into campaign execution
Lead the CRM MarTech function and own the roadmap for CDP, engagement platform, analytics, experimentation, and data pipelines
Configure and manage CDP connections with data warehouses, analytics, ad platforms, and engagement tools
Define tracking plans and event taxonomies for customer behaviors across products and platforms
Write API requirements and payload specifications for MarTech integrations
Build and maintain CDP audience definitions and segments for acquisition, retention, and experimentation
Evaluate emerging MarTech capabilities and recommend technology investments
Develop reporting frameworks demonstrating business value from MarTech and email investments
Advise stakeholders across CRM, Product, Marketing, Strategy, and Research, using data to challenge ineffective requests
Maintain documentation including PRDs, specifications, tracking plans, data flows, and runbooks
Define and enforce campaign operations standards, naming conventions, template governance, approval flows, and campaign taxonomy
Manage the campaign calendar, resolve stakeholder conflicts, and enforce production SLAs
Ensure tracking systems are properly scoped, briefed, and tracked, holding stakeholders accountable for complete briefs
Leverage AI tools for content generation, code assistance, QA checks, data analysis, and reporting
Own the AI productivity roadmap for email and MarTech operations; identify, test, and implement productivity tools
Build and document repeatable, scalable AI-assisted workflows
Support AI-driven marketing initiatives including predictive segmentation, next-best-action modeling, and personalization at scale

Requirements

What you’ll need

5+ years of hands-on experience in email marketing operations and/or MarTech management in a high-growth or high-volume environment
Expert-level proficiency in CRM/email platforms and CDPs, such as Braze, Optimove, SendGrid, Segment CDP, or similar
Strong technical coding skills: Liquid, HTML, and CSS for email template development and dynamic content logic
Strong SQL skills, including querying complex datasets, building audience definitions, and self-serve analysis
Proven ability to leverage AI tools to accelerate production and problem-solving
Experience with performance tracking, A/B testing, and data-driven email program optimization
Exceptional organizational skills, including documentation, process design, and project management
Excellent stakeholder management and communication skills
Fluent English, written and verbal
Solid understanding of email compliance regulations, including GDPR, CAN-SPAM, CASL, and PECR; opt-in/opt-out management; consent frameworks; preference centers; and regional privacy requirements
Familiarity with machine learning concepts applied to marketing, such as propensity models, predictive segmentation, and customer LTV modeling
Experience with API integrations and writing technical specifications for engineering teams
Experience supporting cross-channel journey orchestration across push, in-app, SMS, and email
Background in Sports, prediction markets, fintech, crypto, trading
Experience with experimentation, funnel optimization, and lifecycle programs tied to commercial KPIs

Benefits

Comp & perks

Full-time employment
Hybrid work arrangement