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CRM MarTech, Email Ops Manager
Crypto.com. Own daily email campaign operations across lifecycle, promotional, transactional, and triggered programs: build, QA, deploy, and report .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in email marketing operations and MarTech management, with strong technical skills in Liquid, HTML, CSS, and SQL for dynamic content and audience segmentation. Proficient in leveraging AI tools for enhanced productivity and data-driven decision-making while ensuring compliance with email regulations.
Highest-signal resume keywords
Email Marketing OperationsCRM/Email Platforms ExpertiseLiquid, HTML, CSS Coding SkillsSQL ProficiencyAI Tools Utilization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email Campaign ManagementDynamic Content DevelopmentPerformance TrackingA/B TestingAPI IntegrationsData AnalysisEmail Compliance RegulationsAudience SegmentationDocumentation and Process DesignLifecycle Program Optimization
Soft Skills
Organizational SkillsStakeholder ManagementCommunication SkillsProject Management
Tools & Technologies
BrazeOptimoveSendGridSegment CDPData WarehousesEngagement PlatformsAnalytics ToolsAI Tools
Industry Keywords
GDPRCAN-SPAMCASLPECRPredictive SegmentationCustomer LTV ModelingCross-Channel Journey OrchestrationHigh-Growth EnvironmentFintechSports
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Own daily email campaign operations across lifecycle, promotional, transactional, and triggered programs: build, QA, deploy, and report
- Design and maintain scalable email template architecture, content blocks, dynamic content modules, and personalisation frameworks
- Write and maintain Liquid, HTML/CSS, and AMPscript for complex personalisation and dynamic rendering
- Govern send frequency, suppression logic, fatigue management, and audience conflict resolution
- Manage deliverability, including sender reputation, SPF/DKIM/DMARC authentication, inbox placement, and ISP monitoring
- Support go-to-market launches for new products and features
- Lead the CRM MarTech function and own the roadmap for CDP, engagement platforms, analytics, experimentation, and data pipelines
- Configure and manage CDP connections with data warehouses, analytics, ad platforms, engagement tools, and other systems
- Define tracking plans and event taxonomies for customer behaviours
- Write API requirements and payload specifications for MarTech integrations
- Build and maintain CDP audience definitions and segments for acquisition, retention, and experimentation
- Evaluate emerging MarTech capabilities and recommend technology investments
- Develop reporting frameworks demonstrating business value from MarTech and email investments
- Advise stakeholders across CRM, Product, Marketing, Strategy, and Research, using data to challenge ineffective requests
- Maintain documentation including PRDs, specifications, tracking plans, data flows, and runbooks
- Define and enforce campaign operations standards, naming conventions, template governance, approval flows, and taxonomies
- Manage the campaign calendar, stakeholder conflicts, and production SLAs
- Ensure tracking systems are scoped, briefed, and monitored, holding stakeholders accountable for complete briefs
- Leverage AI for content generation, coding assistance, QA, data analysis, and reporting
- Own the AI productivity roadmap for email and MarTech operations
- Build and document scalable AI-assisted workflows
- Support AI-driven marketing initiatives such as predictive segmentation, next-best-action modelling, and personalisation at scale
Requirements
What you’ll need- 5+ years of hands-on experience in email marketing operations and/or MarTech management in a high-growth or high-volume environment
- Expert-level proficiency in CRM/email platforms and CDPs, such as Braze, Optimove, SendGrid, Segment CDP, or similar
- Strong technical coding skills in Liquid, HTML, and CSS for email template development and dynamic content logic
- Strong SQL skills, including querying complex datasets, building audience definitions, and self-serve analysis
- Proven ability to leverage AI tools to accelerate production and problem-solving
- Experience with performance tracking, A/B testing, and data-driven email program optimisation
- Exceptional organisational skills, including documentation, process design, and project management
- Excellent stakeholder management and communication skills
- Fluent English, written and verbal
- Understanding of email compliance regulations including GDPR, CAN-SPAM, CASL, and PECR; opt-in/opt-out management, consent frameworks, preference centres, and regional privacy requirements
- Familiarity with machine learning concepts applied to marketing, such as propensity models, predictive segmentation, and customer LTV modelling (nice-to-have)
- Experience with API integrations and technical specifications for engineering teams (nice-to-have)
- Experience supporting cross-channel journey orchestration across push, in-app, and SMS (nice-to-have)
- Background in Sports, prediction markets, fintech, crypto, or trading (nice-to-have)
- Experience with experimentation, funnel optimisation, and lifecycle programs tied to commercial KPIs (nice-to-have)
Benefits
Comp & perks- Full-time employment
- Hybrid work arrangement
- AI tools and productivity innovation opportunities