Senior Growth MarTech Specialist

Crypto.com

. Own end-to-end web tracking architecture across GA4 and GTM .

Posted 10/26/2026full-timeUnited StatesSenior💰 $70,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in web tracking architecture, including Google Analytics 4 and Google Tag Manager, while effectively analyzing growth metrics such as CAC and LTV. Proficient in SQL and data visualization tools like Tableau and Databricks, with a strong focus on privacy-centric tracking and attribution measurement.

Highest-signal resume keywords

Google Analytics 4 (GA4)Google Tag Manager (GTM)SQLDatabricksTableau

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data Layer Requirements DefinitionAd Platform Signal RoutingMobile App Tracking with AppsFlyerEvent Taxonomy StandardizationIncrementality Test DesignCohort AnalysisUser Acquisition OptimizationPrivacy-Centric Tracking MechanismsSDK and S2S IntegrationsAd-Hoc Analysis

Soft Skills

Exceptional Communication SkillsStrong Organizational Skills

Tools & Technologies

AppsFlyerFirebaseSegmentBrazeGoogle Consent ModeSKAdNetwork

Industry Keywords

MarTech TrackingGrowth AnalyticsDigital Marketing Data AnalysisAttribution MeasurementPaid Media Strategies

Tech Stack

Tools & technologies

AEMFirebaseSQLTableau

About the role

Key responsibilities & impact

Own end-to-end web tracking architecture across GA4 and GTM
Define and document Data Layer requirements for Engineering
Ensure web tracking signals and conversion events are routed to ad platforms via GTM
Partner with Engineering on mobile app tracking using AppsFlyer and Firebase
Standardize event taxonomies and oversee SDK and S2S integrations
Troubleshoot ad-platform signal loss and enrich tracking signals, including backend LTV scores and customized events
Lead audits of tracking and reporting foundations to resolve data gaps, latency issues, and discrepancies
Establish automated QA monitoring for event drop-offs and tracking anomalies while managing privacy-centric tracking and consent routing
Support attribution measurement solutions spanning Last-Touch, MTA, and MMM
Analyze CAC, LTV, user acquisition performance, and cohorts to inform growth strategies
Support incrementality test design, implementation, and analysis
Collaborate with Data Engineering on growth data requests and pipelines
Write complex SQL, build custom tables, and perform ad-hoc analysis
Build and maintain automated Tableau and Databricks dashboards
Integrate AI Agents into reporting workflows
Collaborate with Growth, Product, Engineering, and Data teams on technical requirements and project tickets
Create and maintain documentation for tracking architecture, event taxonomies, and growth data schemas

Requirements

What you’ll need

Bachelor’s degree (or higher) in Data Analytics, Computer Science, Information Systems, Business, Statistics, Marketing, or a related quantitative field
4+ years of dedicated experience in MarTech tracking, growth analytics, and digital marketing data analysis
Hands-on proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
Experience defining Data Layer requirements, routing ad tracking signals, and debugging network setups
Expertise in ad platform signals and mechanics, including Meta CAPI, AEM, Google conversion signals, and event postbacks to DSPs and ad networks
Mobile app tracking expertise with AppsFlyer and Firebase, including SDK and Server-to-Server (S2S) event integrations
Understanding of MMM and MTA attribution frameworks
Proven experience designing and executing incrementality tests, including holdouts and conversion lift studies
Understanding of user acquisition optimization, CAC, LTV, cohort analysis, and paid media strategies
Understanding of CDP/CRM tools such as Segment and Braze
Understanding of privacy-centric tracking mechanisms such as Google Consent Mode and SKAdNetwork
Advanced SQL skills
Mandatory hands-on experience with Databricks and Tableau
Exceptional communication skills for translating complex marketing and business needs into technical tickets
Strong organizational skills and experience creating technical documentation and managing multiple high-priority projects

Benefits

Comp & perks

Competitive salary
Attractive annual leave entitlement including birthday and work anniversary
401(k) plan with employer match
Company-sponsored group health, dental, vision, and life/disability insurance
Flexi-work hours and hybrid setup
Internal mobility program offering diverse career alternatives
Region-dependent benefits packages