Associate Director – Brand Activation, Content

CSL

. Own the strategic direction for CSL Plasma’s brand and activation .

Posted 10/26/2026full-timeRemote • Florida • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy, content development, and integrated marketing across multiple channels, with a strong focus on consumer insights and omnichannel activation. Proven ability to lead cross-functional teams and manage agency relationships while driving brand positioning and governance.

Highest-signal resume keywords

Brand StrategyContent StrategySocial Media ManagementIntegrated MarketingAgency Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand PositioningValue Proposition DevelopmentCreative DevelopmentGo-To-Market PlanningConsumer InsightsOmnichannel ActivationBudget ManagementDecision-MakingProblem-SolvingNegotiation

Soft Skills

Executive CommunicationStorytellingInfluencing Without AuthorityOrganizational SkillsAttention to Detail

Tools & Technologies

Marketing PlatformsSocial Media ToolsAnalytics PlatformsContent Management SystemsProject Management Tools

Industry Keywords

Brand MarketingAdvertisingConsumer ServicesHealthcareRegulated Environment

About the role

Key responsibilities & impact

Own the strategic direction for CSL Plasma’s brand and activation
Develop and oversee integrated content, branding and go-to-market strategies across the donor journey
Define brand positioning, value propositions, messaging architecture, visual expression and content priorities
Lead annual and multi-year brand and content planning, roadmaps and investment recommendations
Guide priority-market initiatives, new center openings and market-specific programs
Lead CSL Plasma’s organic social strategy, editorial direction, content calendars, community principles and governance
Manage internal teams, agencies and partners responsible for social planning, content development, publishing and optimization
Identify social formats, partnerships, creator or influencer opportunities and platform capabilities
Use channel results and audience response to refine content and investment priorities
Partner on brand reputation escalation and response protocols
Translate consumer, prospect, donor, cultural and performance insights into creative opportunities and channel experiences
Partner with Insights, Analytics, Media, CRM and Digital Experience teams to identify audience needs and growth opportunities
Champion visual connections across advertising, digital experiences, social, CRM, video, mobile and in-center touchpoints
Create learning agendas and test-and-learn opportunities
Serve as strategic and executive lead for the creative agency relationship
Set agency scopes, priorities, ways of working and performance expectations
Lead strategic briefing, creative development, concept evaluation and approval through implementation
Manage agency and production budgets and recommend investments
Co-lead branding, messaging and content across physical center journeys
Develop scalable in-center brand frameworks and toolkits
Own brand guidelines, identity systems, messaging standards, templates and governance processes
Oversee content development and distribution across advertising, social, web, app, CRM, video, print, public relations and emerging channels
Lead governance for the digital asset management platform and brand portal
Lead complex cross-functional initiatives and align senior stakeholders
Advise on brand, content, social, creative and go-to-market opportunities and risks
Lead, coach and develop direct reports and broader project teams
Build partnerships across Marketing, Operations, Media, CRM, Digital Experience, Communications, Human Resources, Finance, Legal and Regulatory Affairs
Foster innovation, inclusion, accountability, collaboration and continuous improvement

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications or a related field, or an equivalent combination of education and relevant experience
Advanced degree preferred
Typically 10+ years of progressive experience in brand marketing, content, advertising, social media, integrated marketing or a related discipline
Significant experience leading agencies, teams and complex cross-functional initiatives
Experience in multi-location consumer services, healthcare or another regulated environment preferred
Expertise in brand strategy, content strategy, creative development, social communications, go-to-market planning, consumer insights and omnichannel activation
Strong business acumen, executive communication, storytelling, budget management, negotiation, decision-making and problem-solving skills
Ability to translate insights and performance data into clear priorities and action
Ability to influence senior stakeholders without direct authority and lead through ambiguity and change
High degree of organization, judgment and attention to detail
Ability to operate effectively in a fast-paced, matrixed environment with competing priorities
Proficiency with relevant marketing, social, analytics, content and project-management platforms
Business travel may be required, including overnight travel, based on business needs

Benefits

Comp & perks

Benefits information provided at https://cslbenefits.com/cslp
Inclusion and Belonging culture emphasizing innovation, curiosity, empathy and a diverse workforce
Reasonable accommodation available for applicants with disabilities