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SEO Specialist
Cubicle Fugitive. Develop SEO, GEO, and content strategies aligned with clients' business goals .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO strategies, including technical SEO, keyword research, and content optimization, while effectively managing client accounts and delivering actionable insights. Proficient in utilizing analytics tools to monitor performance and adapt strategies based on data-driven findings.
Highest-signal resume keywords
Technical SEOKeyword ResearchGoogle Analytics/GA4Client Account ManagementContent Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEO StrategyOn-Page SEOOff-Page SEOLocal SEOBacklinkingPerformance MeasurementDashboard DevelopmentCompetitor AnalysisContent OptimizationSearch Intent Research
Soft Skills
Detail-OrientedTeam CollaborationAdaptabilityClient CommunicationProject Management
Tools & Technologies
Google Search ConsoleGoogle Tag ManagerLooker StudioSemrushScreaming FrogSpyFuBrightLocalBing Webmaster ToolsSitefinityWordPress
Certifications & Qualifications
Google Analytics CertificationGoogle Ads CertificationLooker Studio Certification
Industry Keywords
Digital MarketingProfessional ServicesRegulated BusinessesAI SearchGEO
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Develop SEO, GEO, and content strategies aligned with clients' business goals
- Build six- and twelve-month plans identifying priorities, recommendations, responsibilities, and measurable outcomes
- Conduct comprehensive SEO and website audits and translate findings into prioritized recommendations
- Manage keyword and search-intent research, on-page and off-page SEO, local search, internal linking, content optimization, and backlink strategies
- Work with developers to identify and resolve crawl errors, indexing issues, redirects, sitemaps, site architecture, site speed, structured data, and other technical SEO opportunities
- Use Google Analytics/GA4, Search Console, Tag Manager, Looker Studio, and other tools to monitor performance
- Analyze full-funnel user journeys and diagnose changes in traffic and visibility
- Prepare monthly reports, year-in-review analyses, and strategic plans
- Establish meaningful KPIs and stay current on SEO, GEO, AI search, and analytics changes
- Manage SEO retainers and work directly with clients
- Present findings and recommendations, identify opportunities, and provide strategic guidance
- Maintain documentation of accounts, dashboards, processes, tests, and recommendations
- Coordinate with paid media teams on keywords, landing pages, and conversion tracking
- Collaborate with technology, strategy, content, development, and marketing teams
- Occasionally travel to client offices
Requirements
What you’ll need- Post-secondary degree, diploma, or certificate in Digital Marketing, Business, or a related discipline, or equivalent professional experience
- At least three years of hands-on SEO experience in an agency or in-house role
- Experience with responsibility for client accounts or programs
- Solid knowledge of technical SEO, keyword and search-intent research, on-page and off-page strategy, content optimization, internal linking, backlinking, local SEO, competitor analysis, and performance measurement
- Active interest in AI search and how it is changing discoverability
- Working knowledge of Google Analytics/GA4, Google Search Console, Google Tag Manager, and Excel
- Experience developing dashboards and reports in Looker Studio or a comparable platform
- Ability to investigate performance changes, identify likely causes, and recommend next steps
- Ability to understand client business models, important services and audiences, market differences, and meaningful leads
- Ability to balance search opportunity with brand, reputation, quality, and the realities of marketing professional and regulated services
- Ability to translate technical information and data into clear, actionable recommendations
- Ability to manage multiple projects independently, document work, meet deadlines, adapt to changing priorities, and work in a detail-oriented, team-first manner
- Applicants must be legally entitled to work in Canada
- Applicants must be able to commute to the Hamilton office
- Strong asset: hands-on Google Ads campaign management experience
- Strong asset: experience working in professional services or regulated businesses
- Strong asset: relevant certifications in Google Analytics, Google Ads, Looker Studio, or related platforms
- Strong asset: experience with Sitefinity, WordPress, website redesigns, migrations, redirects, and technical SEO
- Strong asset: experience with AI search/GEO and AI/LLM tools
- Tools include Semrush, Screaming Frog, SpyFu, BrightLocal, Bing Webmaster Tools, Claude, Google Ads, LinkedIn, Sitefinity, and WordPress
Benefits
Comp & perks- Competitive pay
- Healthcare spending account
- Employee assistance program (EAP)
- Team events
- Flexible day-to-day work environment
- Support from experienced colleagues
- Opportunities to take ownership, contribute ideas, and grow skills