Director, Product Marketing

Curriculum Associates

. Lead the strategy and execution of marketing initiatives driving sales, adoption, and growth of i-Ready digital instruction and professional learning .

Posted 10/27/2026full-timeRemote • United StatesLead💰 $110,500 - $196,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing within the EdTech sector, with a strong focus on K–12 education markets and the ability to lead high-performing teams. Proven capability in driving marketing initiatives, defining KPIs, and translating market insights into effective strategies.

Highest-signal resume keywords

Product Marketing LeadershipK–12 Education Market ExpertiseGo-To-Market Strategy DevelopmentCross-Functional Team CollaborationData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingGo-To-Market StrategyMarket ResearchKPI DefinitionSales EnablementPortfolio MarketingDigital Instruction MarketingAnalytical SkillsStrategic ThinkingStorytelling

Soft Skills

Influencing SkillsTeam LeadershipCoachingContinuous ImprovementCollaboration

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

EdTechK–12 EducationBuyer PersonasProcurement CyclesProduct LaunchesMarket InsightsCustomer MarketingCross-Functional InitiativesResearch-Driven EnvironmentsComplex Initiatives

About the role

Key responsibilities & impact

Lead the strategy and execution of marketing initiatives driving sales, adoption, and growth of i-Ready digital instruction and professional learning
Define positioning and messaging for instructional and professional learning solutions
Lead high-impact product launches and go-to-market strategies
Collaborate on demand generation and renewal campaigns
Equip sales and service teams with differentiated stories, tools, training, content, and assets
Conduct market, customer, EdTech trend, and competitive research and translate insights into strategies
Oversee product-related web content, collateral, presentations, and case studies
Partner with Customer Marketing to identify and showcase educator and district success stories
Define KPIs and report initiative effectiveness to senior leadership
Manage and mentor a team of product marketers
Drive cross-functional collaboration across Product, Research, Sales, Growth Marketing, Partner Success, Revenue Operations, and other teams
Champion innovation, accountability, and continuous improvement within the marketing organization

Requirements

What you’ll need

8+ years in product marketing or related roles
At least 3 years in a leadership position
Proven experience in the EdTech sector
Strong understanding of K–12 education markets, buyer personas, and procurement cycles
Experience in the K–12 digital instruction market preferred
Strategic thinking, storytelling, and analytical skills
Ability to influence cross-functional teams and lead high-performing teams
Bachelor's degree in Marketing, Business, or related field
Extensive experience in product marketing, portfolio marketing, or go-to-market leadership
Ability to translate research, data, and market insights into clear, compelling narratives
Proven success leading complex, cross-functional initiatives in matrixed organizations
Experience owning product launches and sales enablement for sophisticated or research-backed products
Experience defining KPIs and using performance data to guide decisions
People leadership experience focused on coaching, strategic growth, and high standards
Experience in education, edtech, or research-driven environments strongly preferred

Benefits

Comp & perks

Company bonus plan eligibility
Medical insurance
Dental insurance
Vision insurance
Basic life insurance
401(k) plan with employer match
Flexible vacation and sick policy
Twelve paid holidays
Winter office closure between Christmas and New Year's
Additional perks and benefits