VP, Sales – Central

Curriculum Associates

. Meet and exceed area growth expectations through strategic sales initiatives and targeted market penetration .

Posted 10/6/2026full-timeRemote • United StatesLead💰 $126,750 - $233,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong leadership in sales management, with a proven ability to drive revenue growth and exceed targets in the education sector. Possesses exceptional communication, negotiation, and analytical skills to effectively engage with high-level stakeholders and manage complex sales processes.

Highest-signal resume keywords

Sales LeadershipStrategic Sales InitiativesCustomer Relationship ManagementEducation Market ExpertiseSales Growth Achievement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ManagementMarket PenetrationPipeline ManagementData-Driven Decision MakingSales Growth StrategiesDigital Technology SolutionsPerformance ManagementCurriculum SalesAnalytical CapabilityTerritory Planning

Soft Skills

Strong Communication SkillsInterpersonal SkillsResults OrientedProblem SolvingOrganizational Skills

Tools & Technologies

SalesForce.comMicrosoft Office SuiteCRM SystemsMarketing Automation ToolsMS365

Certifications & Qualifications

Bachelor’s Degree in Business AdministrationBachelor’s Degree in MarketingBachelor’s Degree in Education

Industry Keywords

Education SectorSales Leadership RolesCustomer Lifecycle ManagementHigh-Level Stakeholder EngagementCompetitive Market Dynamics

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Meet and exceed area growth expectations through strategic sales initiatives and targeted market penetration
Own bookings, renewal, and pipeline targets across the Central Area territory, covering new logo, expansion, and renewal motions across all product lines
Develop subject matter expertise in company programs and current educational trends
Recruit, train, coach, motivate, and manage Sales Directors
Drive professional development, performance management, territory planning, and pipeline discipline
Build relationships with high-level school district leaders in targeted accounts
Deliver sales presentations for Curriculum Associates’ digital and print-based products
Collaborate with service, research, marketing, product development, Partner Success, Professional Learning, Legal, and Finance teams
Supervise and monitor sales plans and strategies to drive revenue growth and market expansion
Support the full customer lifecycle

Requirements

What you’ll need

Applicants must reside in the Midwest
Strong listening and communication skills – both oral and written
Strong interpersonal and customer centric skills
Results oriented
Effective decision making, ownership, and accountability
Ability to handle ambiguity, stressful situations, and pressing deadlines
Integrity, ethical standards, and professional demeanor
Strong organizational and time management skills; ability to multitask
Self-starter, disciplined, and competitive professional
Comfortable in a fast-paced environment
Excellent problem solving and analytical capability
Proficiency with Outlook, SalesForce.com, Microsoft Office Suite, Word, Excel, PowerPoint, MS365, CRM, marketing automation tools, and search engines
Bachelor’s degree in Business Administration, Marketing, Education, or related field
10+ years of progressive experience in sales leadership roles, focused on education or related industries
Proven track record of driving sales growth and exceeding revenue targets in a competitive market
Strong leadership abilities with success recruiting, training, and motivating high-performing sales teams
Exceptional communication, negotiation, and presentation skills
Strategic, data-driven decision-making and understanding of market dynamics
Proficiency in sales management software and CRM systems
Willingness to travel extensively
Understanding of the education landscape within the identified territory
5+ years of successful sales or management experience within the education market
Intermediate/advanced proficiency with digital/technology solutions
Travel over 80%, including driving and flying; some overnight travel required

Benefits

Comp & perks

Medical, dental, vision, and basic life insurance
401k plan with employer match
Flexible vacation and sick policy
Twelve paid holidays
Winter office closure between Christmas and New Year's
Additional perks and benefits