Social Media, Personal Branding

CV CRM

. Develop the editorial strategy and digital positioning for each leader, defining topics, tone of voice, and formats .

Posted 9/30/2026contractAracaju • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing editorial strategies and digital positioning for leaders, with strong writing skills in Portuguese and experience in managing personal branding on LinkedIn. Proficient in content creation, including short-form video editing and analytics, while maintaining a proactive and organized approach to managing multiple profiles.

Highest-signal resume keywords

Personal Branding ManagementPortuguese Writing SkillsShort-Form Video EditingLinkedIn Analytics FamiliarityContent Creation for Executives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationGhostwritingVideo EditingContent StrategySocial Media ManagementEditorial PlanningAudience Growth TrackingContent RepurposingProfile ManagementScript Writing

Soft Skills

CreativityProactivityOrganizational SkillsDiscretionAdaptability

Tools & Technologies

CapCutLinkedInInstagramAI ToolsCRM Systems

Industry Keywords

B2BSaaSReal Estate MarketDigital MarketingContent Analytics

About the role

Key responsibilities & impact

Develop the editorial strategy and digital positioning for each leader, defining topics, tone of voice, and formats
Conduct regular content-capture sessions with each person, including short interviews and recordings
Turn conversations, talks, and behind-the-scenes moments into content
Write LinkedIn posts in each leader’s voice and manage the approval process
Script and direct short-form video recordings, including with people who prefer to speak freely
Repurpose content from podcasts, talks, and CV CRM events into clips and posts
Maintain the publishing calendar for approximately 4 to 5 profiles
Track reach, audience growth, and conversations generated, adjusting the strategy as needed
Provide occasional support for content projects on CV CRM’s corporate profile

Requirements

What you’ll need

Experience managing personal profiles, personal branding, or ghostwriting, especially on LinkedIn
Excellent Portuguese writing skills
Portfolio featuring examples of profiles or content produced
Basic short-form video editing skills (CapCut or similar)
Familiarity with LinkedIn and Instagram native analytics
Availability to work on-site in Aracaju, Sergipe
Preferred: experience creating content for C-level executives, founders, or business leaders
Preferred: experience in B2B or SaaS companies
Preferred: knowledge of the real estate market
Preferred: experience using AI tools in the content production workflow
Preferred: experience capturing photo and video at events
Strong writing skills and the ability to adapt content to different voices
Discretion and a strong sense of responsibility when handling leaders’ information and behind-the-scenes content
Ability to organize schedules and follow up on approvals from directors and managers
Proactivity and an ownership mindset
Strong organizational and prioritization skills across multiple profiles
Creativity to propose new ideas and formats
Interest in technology, innovation, business, and digital marketing

Benefits

Comp & perks

Collaborative, innovative environment full of challenges
Room for ideas that can create a real impact
Engagement as an independent contractor (PJ)