Digital Marketing Manager

CVS Health Careers

. Develop and execute digital marketing and demand generation strategies .

Posted 11/3/2026full-timeRemote • Ohio • United StatesMid-LevelSenior💰 $60,300 - $132,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing digital marketing strategies, with a strong focus on SEO, content creation, and analytics. Proficient in managing digital advertising campaigns and optimizing marketing performance through data-driven insights.

Highest-signal resume keywords

Digital Marketing Strategy DevelopmentSEO Strategy and ImplementationMarketing Analytics and ReportingContent Development for Digital ChannelsCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSEOContent DevelopmentMarketing AnalyticsCampaign ManagementKPI ScorecardsAttribution MethodologiesConversion MetricsDemand GenerationDigital Advertising

Soft Skills

Analytical SkillsProblem-Solving SkillsWritten CommunicationVerbal CommunicationOrganizational Skills

Tools & Technologies

Google AnalyticsSalesforceDigital Advertising PlatformsSocial Media Management ToolsEmail Marketing Platforms

Industry Keywords

Brand AwarenessEngagementOnline VisibilityMarketing BudgetsCustomer Journey

About the role

Key responsibilities & impact

Develop and execute digital marketing and demand generation strategies
Increase brand awareness, engagement, and online visibility
Plan, place, and manage digital advertising campaigns
Lead SEO strategy, including keyword research, website optimization, and search-focused content
Develop and manage content for websites, social media, email, and other digital channels
Build and maintain a consistent social media presence
Own digital marketing reporting and analytics across paid media, SEO, website, email, and social channels
Develop dashboards, KPI scorecards, and executive reporting to measure performance and ROI
Analyze campaign, channel, and audience performance to identify trends and optimization opportunities
Establish attribution methodologies and track conversion metrics across the customer journey
Partner with leadership to provide insights and recommendations based on marketing data
Manage marketing budgets and optimize advertising spend
Collaborate with internal teams to develop marketing materials and campaigns
Identify opportunities to expand digital reach, audience engagement, and demand generation

Requirements

What you’ll need

5+ years of marketing experience with a strong focus on digital marketing and demand generation
Hands-on experience with SEO and digital advertising
Experience developing content for digital and social media channels
Experience with marketing analytics and reporting platforms (e.g., Google Analytics, Salesforce, or similar)
Ability to translate complex data into actionable business insights
Strong analytical and problem-solving skills
Excellent written and verbal communication skills
Strong organizational and project management skills
Ability to work independently and manage multiple priorities
Creative, strategic, and results-oriented approach to marketing
Bachelor's degree in Marketing, Communications, or a related field preferred; comparable work experience may be considered

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Paid time off
Retirement savings options
Wellness programs
Other resources supporting physical, emotional, and financial well-being
CVS Health bonus, commission or short-term incentive program in addition to base pay