Executive Director – Digital Product Growth and Membership

CVS Health Careers

. Lead technology product strategy and execution for growth, acquisition, and membership retention portfolios across CVS Healthcare Delivery businesses .

Posted 11/6/2026full-timeRemote • Florida • United StatesLead💰 $175,100 - $334,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading technology product strategy and execution within healthcare delivery, focusing on patient acquisition, retention, and engagement. Proficient in integrating CRM and EHR systems while fostering high-performing teams and driving cross-functional collaboration.

Highest-signal resume keywords

Healthcare Operations LeadershipProduct ManagementCRM/Salesforce IntegrationPatient Acquisition StrategiesCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyDigital Patient Experience DesignData AnalysisSoftware ArchitectureGrowth Platform OptimizationPatient Engagement ToolsValue-Based Care ProgramsTechnical RoadmappingConsumer Engagement TechnologiesFunnel Optimization

Soft Skills

CommunicationInfluenceTrust BuildingProblem-SolvingTeam Development

Tools & Technologies

SalesforceEpic EHRCXoneFive9Consumer Engagement Platforms

Certifications & Qualifications

Bachelor's DegreeGraduate Degree (Preferred)Clinical Background (Preferred)

Industry Keywords

Healthcare DeliveryPatient GrowthMembership RetentionValue-Based CareClinical Technology

About the role

Key responsibilities & impact

Lead technology product strategy and execution for growth, acquisition, and membership retention portfolios across CVS Healthcare Delivery businesses
Partner with Growth and Engagement leaders across Brand, Marketing, Sales, Outreach, and Retention to define end-to-end digital patient experiences
Define digital pathways and platform capabilities spanning acquisition, sales and lead conversion, field outreach, membership and rostering, patient engagement and retention, and value-based care program engagements
Establish shared outcome metrics tied to New Patient Visits, panel growth, patient retention, service recovery, and membership growth efficiency
Lead multidisciplinary product, engineering, data, Salesforce/platform, and UI/UX teams
Translate growth, retention, and clinical engagement strategies into product specifications, software architectures, technology roadmaps, and CRM/Epic integration pathways
Integrate external growth and marketing platforms with Salesforce, CXone, Five9, and Epic EHR workflows
Optimize patient conversion funnels, reduce drop-off, enhance service recovery pathways, and manage at-risk membership flow-through
Build and develop high-performing product and engineering teams
Foster a culture of curiosity, resilience, problem-solving, joy, and high engagement

Requirements

What you’ll need

Bachelor’s degree required
Graduate degree and/or clinical background (RN, MD, DO, NP, PA) preferred
10-15+ years of progressive leadership experience spanning healthcare operations and clinical technology product management
Proven history of partnering with primary care delivery networks, retail clinics, or value-based care organizations to improve patient growth and engagement pathways
Proven ability to communicate, influence, and build trust with executive growth/marketing leaders, sales operational directors, and clinical stakeholders
Hands-on experience with consumer engagement tools, growth platforms, CRM/Salesforce integrations, and Epic EHR workflows
Understanding of how external marketing/sales feeds enrich patient onboarding and scheduling workflows
Deep familiarity with patient acquisition strategies and patient retention pathways
Track record of leading cross-functional engineering, data, and product teams to deliver high-scale consumer engagement tools and growth technologies
Exceptional analytical rigor and ability to translate funnel friction and patient drop-off into structured product requirements
Ability to operate strategically with executive leadership and deeply engage in technical and operational execution
Demonstrated ability to lead high-trust teams
Location remote anywhere in the U.S.
Ability to travel domestically, generally once per quarter or more frequently

Benefits

Comp & perks

CVS Health bonus, commission or short-term incentive program
Equity award program
Medical coverage
Dental coverage
Vision coverage
Paid time off
Retirement savings options
Wellness programs
Other resources supporting physical, emotional, and financial well-being