App Messaging Product Manager

CVS Health

. Own the vision, strategy, roadmap, and performance of app messaging capabilities .

Posted 9/23/2026full-timeRemote • Massachusetts • United StatesMid-LevelSenior💰 $83,430 - $203,940 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital product management, focusing on app messaging capabilities and customer engagement strategies. Proficient in defining product roadmaps, measuring performance metrics, and utilizing analytical tools to optimize customer experiences.

Highest-signal resume keywords

Digital Product ManagementCustomer Engagement StrategyApp Messaging ExecutionPerformance Metrics AnalysisCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Strategy DefinitionRoadmap DevelopmentKPI TrackingCampaign AnalyticsTesting MethodologiesPerformance OptimizationFeature PrioritizationWeb Messaging StrategyMobile Engagement ToolsAI Reporting Tools

Soft Skills

Effective CommunicationMindfulnessOrganizationProject Management

Tools & Technologies

JiraBrazeAdobeBranch

Industry Keywords

HealthcareRetailLoyaltyCustomer Engagement

About the role

Key responsibilities & impact

Own the vision, strategy, roadmap, and performance of app messaging capabilities
Support customer engagement across digital channels
Serve as the primary liaison between business, marketing, technology, and analytics teams
Translate customer and business needs into scalable product solutions
Drive prioritization, experimentation, measurement frameworks, and continuous optimization
Improve engagement, adoption, and customer experience
Lead stakeholders and influence cross-functional teams to deliver high-impact outcomes

Requirements

What you’ll need

5+ years of digital product management or ownership, or customer engagement experience
5+ years defining product strategy, roadmaps, and requirements for customer-facing digital products
5+ years working in healthcare, retail, loyalty, or customer engagement environments
5+ years with web or mobile app messaging, push notifications, in-app messaging, email, and SMS campaign execution
5+ years prioritizing features and initiatives based on customer impact, business value, and technical considerations
5+ years defining and tracking product KPIs and using performance metrics to inform roadmap priorities
3+ years with campaign analytics, testing methodologies, and performance optimization best practices
3+ years using product management reporting tools such as Jira or a similar tool
3+ years with analytical and reporting skills and communicating performance insights clearly
3+ years managing multiple priorities and collaborating across cross-functional teams
2–3 years developing app or web messaging strategy to drive engagement, adoption, and customer action
2–3 years using mobile engagement tools such as Braze, Adobe, Branch, and/or similar tools for campaign execution and reporting
1–2 years using AI tools for standardized reporting across platforms
Bachelor’s degree in business, Technology, Finance, Engineering, or related field or equivalent work experience
Effective communication skills
Mindfulness, organization, and project management capabilities

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Paid time off
Retirement savings options
Wellness programs
Other resources supporting physical, emotional, and financial well-being
CVS Health bonus, commission or short-term incentive program in addition to base pay