B2B Partner Marketing Strategy Lead – Health

CVS Health

. Lead partner and B2B marketing strategy and execution .

Posted 10/5/2026full-timeRemote • United StatesSenior💰 $67,900 - $199,144 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B and partner marketing strategy, with a strong focus on demand generation, sales enablement, and cross-functional collaboration. Proven ability to develop impactful messaging and materials that drive partner engagement and commercial success.

Highest-signal resume keywords

B2B MarketingDemand GenerationSales EnablementCross-Functional CollaborationAnalytical Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Partner-Facing MessagingGo-To-Market StrategyKPI DefinitionPipeline DevelopmentValue Proposition Development

Soft Skills

Strategic ThinkingOrganizationCommunicationStorytellingStakeholder Management

Certifications & Qualifications

Bachelor’s Degree in BusinessBachelor’s Degree in Marketing

Industry Keywords

HealthcareTechnologyRegulated Industries

About the role

Key responsibilities & impact

Lead partner and B2B marketing strategy and execution
Own development and execution of partner-focused go-to-market strategies across key audiences, aligned with commercial priorities
Lead demand-generation campaigns driving awareness, lead generation, and pipeline development with Sales and Commercial teams
Own and evolve the Health100 sales enablement ecosystem
Develop differentiated partner-focused value propositions and materials, including decks, sell sheets, FAQs, and case studies
Coordinate partner-facing launches, messaging, materials, and timelines across teams
Gather and apply Sales and partner feedback to refine messaging and improve effectiveness
Define KPIs and measurement frameworks for pipeline, partner engagement, and commercial outcomes

Requirements

What you’ll need

5+ years of experience in B2B, partner, or product marketing
5+ years of experience developing partner-facing messaging, launches and sales enablement materials
4+ years proven ability to drive demand generation and support pipeline growth
4+ years of experience working cross-functionally with Sales and Product teams
3+ years displaying strong analytical and strategic thinking skills
3+ years demonstrating the ability to operate effectively in a highly matrixed organization
3+ years demonstrating strong organization, communication, storytelling, and stakeholder management skills
Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma plus 5 years experience) required
Experience in healthcare, technology or regulated industries preferred

Benefits

Comp & perks

CVS Health bonus, commission or short-term incentive program
Award target in the company’s equity award program
Medical coverage
Dental coverage
Vision coverage
Paid time off
Retirement savings options
Wellness programs
Other resources supporting physical, emotional, and financial well-being