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CVS Health

Digital Product Manager

CVS Health

. Define initiative vision, target journeys and outcomes for Aetna Medicare public website experiences .

Posted 10/8/2026full-timeUnited StatesMid-LevelSenior💰 $130,295 - $284,280 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital product management, particularly in consumer-facing products within regulated industries, leveraging data-driven decision-making and cross-functional collaboration to drive successful outcomes.

Highest-signal resume keywords
Digital Product ManagementAgile MethodologyAdobe Experience ManagerCross-Functional Team LeadershipHealthcare Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Product Roadmap DevelopmentUser Story WritingKPI DefinitionA/B TestingUsability StudiesData AnalysisFeature PrioritizationRequirements GatheringRisk ManagementExecution Planning
Soft Skills
Professional CommunicationBusiness Acumen
Tools & Technologies
Adobe TargetCustomer Journey Analytics
Industry Keywords
Consumer-Facing ProductsHighly Regulated IndustryDigital HealthWeb Experience TrendsMatrixed Organization

Tech Stack

Tools & technologies
AEM

About the role

Key responsibilities & impact
  • Define initiative vision, target journeys and outcomes for Aetna Medicare public website experiences
  • Own the product roadmap and backlog and prioritize initiatives
  • Partner with business and marketing partners to align scope and success measures
  • Lead collaboration across UX, engineering, compliance/legal and analytics
  • Use research, data and experimentation to identify opportunities and prioritize feature work
  • Break strategy into epics and features and write requirements, user stories and acceptance criteria
  • Support refinement and drive execution through release
  • Identify dependencies, risks and constraints and manage tradeoffs
  • Define KPIs and measurement plans, monitor performance, run A/B tests and usability studies
  • Track digital health and web experience trends and recommend roadmap opportunities
  • Support technical releases, including Adobe Experience Manager, to maintain compliance and minimize production issues
  • Report to the Lead Director, MarTech Product Management

Requirements

What you’ll need
  • 5+ years’ experience in digital product role delivering consumer-facing products, with evidence of success and increasing levels of responsibility
  • 1+ years’ Agile product management experience leading cross-functional teams
  • Highly skilled at professional communication with good business acumen
  • Bachelor’s degree or equivalent experience
  • Experience in healthcare or another highly regulated industry
  • Experience with the Adobe stack (AEM, Target, Customer Journey Analytics)
  • Experience in a highly matrixed or enterprise organization

Benefits

Comp & perks
  • CVS Health bonus, commission or short-term incentive program
  • Equity award program
  • Medical coverage
  • Dental coverage
  • Vision coverage
  • Paid time off
  • Retirement savings options
  • Wellness programs
  • Other resources supporting physical, emotional, and financial well-being