Digital Product Messaging Manager

CVS Health

. Manage implementation, administration, and optimization of enterprise messaging platforms .

Posted 10/5/2026full-timeRemote • Rhode Island • United StatesMid-LevelSenior💰 $83,430 - $203,940 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing enterprise messaging platforms, including Email, SMS, Push, and RCS capabilities, while effectively translating business requirements into technical solutions. Proficient in Agile methodologies and experienced in collaborating with cross-functional teams to drive customer engagement and optimize marketing communication strategies.

Highest-signal resume keywords

Technical Product ManagementSalesforce Marketing CloudAgile MethodologiesEnterprise Marketing Communication PlatformsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HTMLCSSAMPscriptSSJSSQLUser StoriesRoadmapsPreference ManagementConsent ManagementProject Management

Soft Skills

Professional Communication SkillsBusiness AcumenPresentation SkillsStakeholder EngagementTeam Collaboration

Tools & Technologies

Salesforce Marketing CloudEmail StudioJourney BuilderAutomation StudioContent BuilderContact Builder

Industry Keywords

HealthcareRegulated IndustriesMarketing TechnologyCustomer EngagementDigital Communication Platforms

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Manage implementation, administration, and optimization of enterprise messaging platforms
Serve as product owner for Email, SMS, Push, and RCS capabilities
Define and maintain roadmaps, user stories, and Agile backlogs
Partner across Marketing, Engineering, Architecture, Analytics, and Operations
Lead governance of digital communication platforms powering customer engagement across the enterprise

Requirements

What you’ll need

5+ years of experience as a Technical Product Management, Technical Product Owner, Marketing Technology, Management Consulting, or related field
5+ years of experience implementing or supporting enterprise marketing communication platforms
5+ years of experience delivering technical solutions for acquisition, retention, personalization, preference management, and consent management
5+ years of experience managing multiple projects across various businesses simultaneously
5+ years of experience translating business requirements into technical requirements
3+ years of experience with Salesforce Marketing Cloud or comparable MarTech platforms
Must be able to support east and central time zones work hours
Experience with Salesforce Marketing Cloud including Email Studio, Journey Builder, Automation Studio, Content Builder, and Contact Builder
Agile experience using Scrum, Kanban, and/or SAFe
Experience with HTML, CSS, AMPscript, SSJS, and SQL
Experience in healthcare or regulated industries
Professional level communication skills and business acumen
Experience collaborating with cross-functional teams, key stakeholders, and executive leaders
Experience preparing and presenting materials to executive leadership and cross-functional business teams
Bachelor’s degree in Marketing, Computer Science, Engineering, Business, or related field preferred
Equivalent work experience can be considered

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Paid time off
Retirement savings options
Wellness programs
Other resources supporting physical, emotional, and financial well-being
CVS Health bonus, commission or short-term incentive program eligibility