Executive Director – Digital Product Growth and Membership

CVS Health

. Lead technology product strategy and execution for growth, acquisition, and membership retention portfolios across CVS Healthcare Delivery businesses .

Posted 11/6/2026full-timeRemote • United StatesLead💰 $175,100 - $334,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading technology product strategy and execution within healthcare delivery, focusing on patient acquisition, engagement, and retention. Proficient in integrating growth platforms and CRM systems to optimize digital experiences and enhance operational efficiency.

Highest-signal resume keywords

Healthcare Operations LeadershipProduct ManagementCRM/Salesforce IntegrationPatient Acquisition StrategiesCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyDigital MarketingConsumer Engagement ToolsEpic EHR WorkflowsData AnalysisGrowth PlatformsPatient Retention PathwaysService RecoveryMembership ManagementTechnical Execution

Soft Skills

EmpathyInfluencingTrust BuildingProblem-SolvingCuriosity

Tools & Technologies

SalesforceCXoneFive9EpicMarketing Platforms

Industry Keywords

Value-Based CarePatient EngagementHealthcare DeliveryMembership GrowthClinical Technology

About the role

Key responsibilities & impact

Lead technology product strategy and execution for growth, acquisition, and membership retention portfolios across CVS Healthcare Delivery businesses
Shape digital pathways and platform capabilities driving patient acquisition, engagement, and long-term membership retention
Partner with Growth and Engagement leaders across Brand, Marketing, Sales, Outreach, and Retention
Lead multidisciplinary Product, Engineering, Data, Salesforce/Platform, and UI/UX organizations
Define end-to-end digital experiences from first-touch acquisition through ongoing care engagement
Establish shared outcome metrics tied to New Patient Visits, panel growth, patient retention, service recovery, and membership growth efficiency
Build scalable platforms across Marketing, call-center workflows, Field Outreach, PRM Operations, and Retention programs
Translate growth, retention, and clinical engagement strategies into product specifications, software architectures, and CRM/Epic integration pathways
Integrate external growth and marketing platforms with Salesforce, CXone, Five9, and Epic workflows
Optimize patient conversion funnels, reduce drop-off, improve service recovery, and manage at-risk membership flow-through
Lead, mentor, and build high-performing product and engineering teams
Foster a culture of curiosity, resilience, problem-solving, and joy

Requirements

What you’ll need

Bachelor’s degree required
10-15+ years of progressive leadership experience spanning healthcare operations and clinical technology product management
Proven history of partnering with primary care delivery networks, retail clinics, or value-based care organizations to improve patient growth and engagement pathways
Hands-on experience with consumer engagement tools, growth platforms, CRM/Salesforce integrations, and Epic EHR workflows
Understanding of external marketing/sales feeds enriching patient onboarding and scheduling workflows
Deep familiarity with patient acquisition strategies, including digital marketing, omnichannel media, sales call centers, outreach programs, and external partnerships
Deep familiarity with patient retention pathways, including Patient Engagement Escalations Programs, membership roster management, service recovery, and value-based programs
Track record leading cross-functional engineering, data, and product teams delivering high-scale consumer engagement tools and growth technologies
Exceptional analytical rigor and ability to frame funnel friction and patient drop-off into structured product requirements
Ability to communicate, influence, and build trust with executive growth/marketing leaders, sales operational directors, and clinical stakeholders
Ability to operate strategically with executive leadership while engaging deeply in technical and operational execution
Demonstrated ability to lead high-trust teams with empathy, optimism, and rigor
Domestic travel approximately once per quarter, potentially more frequently

Benefits

Comp & perks

CVS Health bonus, commission or short-term incentive program
Equity award program
Medical coverage
Dental coverage
Vision coverage
Paid time off
Retirement savings options
Wellness programs
Other resources supporting physical, emotional, and financial well-being
Remote work arrangement