Lead Director, Product Membership

CVS Health

. Drive digital product strategy, technical architecture, and software delivery across the Membership, Engagement, and Retention domain .

Posted 11/6/2026full-timeRemote • United StatesSenior💰 $144,200 - $288,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving digital product strategy and technical architecture within healthcare operations, focusing on patient retention and engagement. Proficient in managing cross-functional teams and optimizing technology solutions to enhance service recovery and membership attribution.

Highest-signal resume keywords

Digital Product ManagementSalesforce CRM OperationsEpic EHR WorkflowsCloud Data PipelinesHealthcare Attribution Models

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Software EngineeringData EngineeringData ScienceAgile MethodologiesRelease ManagementAPI-Led IntegrationData WarehousingSprint OptimizationKPI FrameworksAutomated Software Solutions

Soft Skills

Excellent CommunicationLeadershipMentoringCollaborationProblem-Solving

Tools & Technologies

SalesforceEpic EHRHL7FHIRProprietary Analytics Integrations

Certifications & Qualifications

Bachelor's DegreeGraduate Degree (Preferred)Clinical Background (Preferred)

Industry Keywords

Healthcare OperationsPatient EngagementValue-Based CareMembership ManagementService Recovery

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Drive digital product strategy, technical architecture, and software delivery across the Membership, Engagement, and Retention domain
Manage a cross-functional team of software development engineers, data engineers, Salesforce analysts, and system administrators
Build, scale, and optimize technology supporting patient retention, membership attribution, value-based programs, and service recovery
Lead software, data engineering, data science, and Epic Analyst initiatives across membership, attribution, retention, service recovery, and value-based care programs
Oversee software releases, data pipelines, and Salesforce/CRM, Epic EHR, and proprietary analytics integrations
Ensure system reliability, data integrity, and real-time observability
Drive agile roadmap delivery, sprint planning, technical specifications, product backlogs, and sprint commitments
Partner with operational leads to digitize worklists, automate manual interventions, and replace unscalable tools
Drive metrics tied to patient retention, panel stability, service recovery, roster accuracy, and attribution efficiency
Coordinate data flow between Epic clinical workflows and retention and escalation tools
Direct and mentor product managers, designers, and engineering leads
Establish KPI frameworks, product health metrics, feedback loops, and outcome-oriented roadmaps
Upskill the product team in CRM/Epic product design, patient journey mapping, and data/AI-enabled patient engagement

Requirements

What you’ll need

Bachelor’s degree required
10–15+ years of progressive leadership experience spanning healthcare operations and clinical technology product management
5–8+ years of leadership experience in healthcare software engineering, digital product management, or health-tech execution
Specific domain expertise in patient membership management, patient engagement/retention programs, Salesforce CRM operations, and healthcare attribution models
Deep understanding of enterprise CRM platforms, especially the Salesforce ecosystem
Experience with cloud data pipelines, EDP/data warehousing, and API-led integration architectures
Familiarity with Epic EHR workflows, HL7/FHIR integrations, and clinical worklist capabilities
Track record leading multidisciplinary technology pods delivering complex, high-reliability software solutions
Expertise in sprint optimization, release management, and maintaining system SLOs/SLA performance
Ability to analyze operational bottlenecks and engineer automated software solutions
Excellent communication skills for working with senior executives, operational program managers, and software engineers
Proven history partnering with primary care delivery networks, retail clinics, or value-based care organizations
Ability to travel domestically approximately once per quarter, potentially more frequently
Graduate degree and/or clinical background (RN, MD, DO, NP, PA) preferred

Benefits

Comp & perks

CVS Health bonus, commission or short-term incentive program
Award target in the company’s equity award program
Medical coverage
Dental coverage
Vision coverage
Paid time off
Retirement savings options
Wellness programs
Other resources supporting physical, emotional, and financial well-being