Lead Director, Retail Experience, Communications Design

CVS Health

. Set the creative vision and lead development of customer experiences across physical, digital, and experiential touchpoints .

Posted 11/10/2026full-timeUnited StatesSenior💰 $100,000 - $231,540 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in leading creative development across physical and digital touchpoints, with a strong focus on environmental graphic design, visual storytelling, and effective communication strategies. Proven ability to mentor teams and manage complex projects while integrating emerging technologies and design principles.

Highest-signal resume keywords

Creative LeadershipEnvironmental Graphic DesignDigital Content DevelopmentAdobe Creative Suite ProficiencyVisual Communication Design

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Environmental Graphic DesignVisual StorytellingConcept DevelopmentDigital Content CreationPrint ProductionMotion DesignTypographyLayout DesignColor TheoryPhotography

Soft Skills

LeadershipCollaborationPresentation SkillsInfluencingInterpersonal Skills

Tools & Technologies

Adobe Creative SuiteFigmaAfter EffectsAI ToolsEmerging Technologies

Certifications & Qualifications

Bachelor’s Degree in Graphic DesignBachelor’s Degree in Visual CommunicationBachelor’s Degree in AdvertisingBachelor’s Degree in Fine Art

Industry Keywords

Retail CommunicationsExperiential DesignCustomer ExperienceBrand ActivationsSponsorshipsMerchandisingIn-Store Digital ContentLoyalty ProgramsCampaign ManagementCross-Functional Collaboration

About the role

Key responsibilities & impact

Set the creative vision and lead development of customer experiences across physical, digital, and experiential touchpoints
Translate business priorities, store experience strategy, and customer insights into compelling creative solutions
Lead breakthrough creative concepts across store formats, signage, navigation, campaigns, promotions, merchandising, seasonal décor, events, sponsorships, and brand activations
Shape in-store communications and experiences for front-store events, loyalty programs, pharmacy campaigns, and other business initiatives
Integrate physical and digital touchpoints, including design and execution of in-store digital content
Establish and champion design principles and standards for consistent brand experiences
Oversee end-to-end creative development and delivery across environmental, print, digital, and experiential elements
Balance craft and effectiveness with operational, budget, timeline, and production constraints
Present and advocate for creative concepts to senior stakeholders
Guide and mentor designers, writers, and creative leads
Build partnerships with internal teams, cross-functional business partners, external agencies, and vendors
Monitor retail, consumer, and experiential design trends, including AI-enabled tools and emerging technologies

Requirements

What you’ll need

10+ years of creative experience in agency and/or corporate environments
Proven track record of leading creative teams
Strong foundation in visual and verbal communication design
Strong portfolio demonstrating concept development and execution across experiential design, retail communications, environmental graphics, digital content, events, sponsorships, and customer-facing campaigns
Deep expertise in environmental graphic design and visual storytelling, including layout, typography, color, photography, scale, materials, and production
Ability to translate brand, marketing, and shopper experience strategies into creative solutions across physical and digital touchpoints
Experience leading dynamic digital content, including short-form storytelling, storyboarding, modular systems, motion, pacing, and screen-based composition
Exceptional leadership, collaboration, influencing, presentation, storytelling, and interpersonal skills
Ability to thrive in a fast-paced environment and balance multiple priorities and projects
Hands-on, collaborative leadership style
Advanced proficiency in Adobe Creative Suite, Figma, and/or After Effects
Bachelor’s Degree in Graphic Design, Visual Communication, Advertising, Fine Art or related field OR equivalent work experience
Preferred: experience in a large, complex, highly matrixed organization; retail, experiential, and digital customer touchpoints; AI tools and emerging technologies; print production, fabrication, environmental graphics, and retail executions

Benefits

Comp & perks

CVS Health bonus, commission or short-term incentive program
Award target in the company’s equity award program
Medical coverage
Dental coverage
Vision coverage
Paid time off
Retirement savings options
Wellness programs
Other resources supporting physical, emotional, and financial well-being