Manager, Experiential Marketing – CVS Media Exchange

CVS Health

. Lead end-to-end execution of experiential programs, including intake, scoping, project plans, budgets, agency coordination, approvals, onsite delivery, and post-event reporting .

Posted 11/3/2026full-timeUnited StatesMid-LevelSenior💰 $66,330 - $159,120 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading end-to-end experiential marketing programs, integrating physical and digital touchpoints, and managing complex budgets and stakeholder coordination. Proven ability to track financial performance and deliver actionable insights for optimization.

Highest-signal resume keywords

Experiential MarketingIntegrated Marketing ProgramsBudget ManagementCross-Functional CoordinationExperiential Measurement Methodologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Program ExecutionProject PlanningFinancial TrackingKPI AnalysisRisk Management

Soft Skills

Strong Written CommunicationVerbal CommunicationPresentation SkillsProblem-Solving

Industry Keywords

Retail MarketingShopper MarketingEvent MarketingMedia SolutionsCompliance Standards

About the role

Key responsibilities & impact

Lead end-to-end execution of experiential programs, including intake, scoping, project plans, budgets, agency coordination, approvals, onsite delivery, and post-event reporting
Partner with Sales and senior experiential leadership to assess opportunities and shape integrated experiential and media solutions
Connect physical, in-store, and omnichannel touchpoints
Support advertiser pitches and convert qualified pipeline into incremental brand investment
Coordinate cross-functional partners and external agencies to meet scope, timing, budget, quality, operational, legal, compliance, and brand standards
Build scalable, market-ready experiential offerings through packages, pricing and margin guardrails, playbooks, intake processes, clear roles, and repeatable workflows
Track portfolio financials, program profitability, operational performance, risks, and KPIs
Provide leadership-ready reporting and translate results into case studies and optimization recommendations
Report directly to the Lead Director of Category Marketing
Lead work through influence, cross-functional partnership, and day-to-day direction of external agencies and vendors

Requirements

What you’ll need

5 years of experience in experiential marketing, integrated marketing, retail marketing, shopper marketing, event marketing, media, or a related field
Experience leading complex experiential or integrated marketing programs from concept and scoping through execution, measurement, and post-program reporting
Experience coordinating cross-functional stakeholders and directing agencies, vendors, production partners, or client-facing teams
Experience managing program budgets, financial trade-offs, timelines, scopes of work, dependencies, and execution risks
Strong written, verbal, presentation, and problem-solving skills
Bachelor’s degree in Marketing, Business, Communications, Advertising, or a related field, or equivalent HS Diploma and 4 years of experience
Preferred: Experience within a retail media network, retailer, CPG company, agency, or healthcare organization
Preferred: Experience developing integrated programs connecting physical experiences with in-store, digital, social, or offsite media
Preferred: Experience supporting commercial growth through advertiser pitches, scalable go-to-market offerings, pricing or margin guardrails, pipeline conversion, or repeat investment
Preferred: Familiarity with experiential measurement methodologies and indicators such as attendance, engagement, dwell time, impressions, sales lift, brand lift, and return on ad spend
Preferred: Experience navigating legal, compliance, store operations, field execution, or other requirements within a complex or regulated environment

Benefits

Comp & perks

CVS Health bonus, commission or short-term incentive program in addition to base pay
Medical coverage
Dental coverage
Vision coverage
Paid time off
Retirement savings options
Wellness programs
Other resources supporting physical, emotional, and financial well-being