Manager, Front Store Category Marketing Strategy

CVS Health

. Develop marketing strategy through competitive analysis, analytics, and strategy communication materials .

Posted 11/5/2026full-timeUnited StatesMid-LevelSenior💰 $66,330 - $159,120 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies across various channels, with a strong focus on analytics and competitive analysis. Proven ability to collaborate with cross-functional teams and manage relationships to drive campaign success and optimize performance.

Highest-signal resume keywords

Marketing Strategy DevelopmentRetail Marketing ExperienceDigital Marketing ExperienceAnalytics and Performance MeasurementCreative Problem Solving

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Competitive AnalysisCampaign Performance MeasurementTarget Audience DefinitionMessaging DevelopmentChannel Role IdentificationMarketing Material ComplianceInsight SynthesisProject ExecutionROI AnalysisCustomer Journey Understanding

Soft Skills

Creative Critical ThinkingProblem SolvingSelf-MotivationCollaborationCommunication Skills

Tools & Technologies

Microsoft WordMicrosoft ExcelMicrosoft PowerPoint

Industry Keywords

Retail MarketingMarketing StrategyCustomer ExperiencePerformance-Driven EnvironmentBest-Practice Opportunities

About the role

Key responsibilities & impact

Develop marketing strategy through competitive analysis, analytics, and strategy communication materials
Lead execution of marketing strategies and tactics across earned, owned, and paid channels
Develop insight-led briefs defining target audience, customer proposition, desired behavior, messaging, channel roles, and success measures
Manage collaborative relationships with cross-functional business partners to meet deadlines
Measure campaign success and support optimization using analytics
Synthesize customer, category, competitive, loyalty, media, and campaign-performance insights to identify growth opportunities
Advise creative teams on channel technical specifications
Execute projects and initiatives independently and proactively
Negotiate compromises and manage relationships across teams
Ensure marketing materials meet strategy, brand, marketing, and legal guidelines
Monitor retail and marketing industry trends and identify best-practice opportunities
Support annual marketing plans and category-growth activations

Requirements

What you’ll need

3-5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding
2+ years of retail marketing or retail agency/strategy experience
1+ years of digital marketing experience
Proven track record of working collaboratively with internal and external business partners in delivering positive ROI results
Creative critical thinker and problem solver able to incorporate new learnings into existing plans and act decisively and independently
Proven ability to work creatively and analytically in a problem-solving environment
Intellectual curiosity about the customer, customer journey and customer experience
Self-motivated, high-capacity individual able to function in a demanding, performance-driven environment
Excellent written and oral communication skills across a diverse audience
Strong PC knowledge including Microsoft Word, Excel and PowerPoint
Bachelor's degree or equivalent experience

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Paid time off
Retirement savings options
Wellness programs
Other resources supporting physical, emotional, and financial well-being
CVS Health bonus, commission or short-term incentive program eligibility